Jurnal Multidisiplin Dehasen (MUDE)

Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Produk Teh Tarik Salman

2024-12-24T05:08:23+00:00

A business must have a monthly sales target. If sales have not met the target, efforts must be made to enhance marketing strategies to attract more consumers and thereby increase sales. Salman Tea Tarik Company employs marketing strategies using the marketing mix. The purpose of this research is to determine how the marketing mix influences the purchasing decisions of Salman Tea Tarik products and to identify the most dominant element of the marketing mix affecting the purchasing decisions of Salman Tea Tarik. The research uses a quantitative approach with interview and documentation methods. The sample consists of 99 respondents who are consumers of Salman Tea Tarik, selected using random sampling technique, and the analysis model used is multiple linear regression. The results of this study indicate that the marketing mix, which consists of product, price, place, and promotion, affects the purchasing decisions of Salman Tea Tarik products, and the most influential element of the marketing mix on the purchasing decisions of Salman Tea Tarik products is product, price and promotion.

Faktor-Faktor Yang Mempengaruhi Kepuasan Pengunjung Agrowisata Taman Hati Farm Kota Tasikmalaya

2025-01-11T08:24:20+00:00

Visitor satisfaction can be defined as the level of feelings a person feels after comparing perceived performance with their expectations. This reflects the emotional response to the experience gained when consuming a product or service. This research aims to analyze the factors that influence the satisfaction of Taman Hati Farm agrotourism visitors. Agrotourism, as a form of tourism that combines agricultural and recreational elements, is increasingly popular among the public. This research uses a form of descriptive research with a quantitative approach. The sampling method was nonprobability sampling and purposive sampling with the criteria of Taman Hati Farm Agrotourism visitors over 15 years as many as 97 samples. Data was collected through a visitor survey to agrotourism at Taman Hati Farm agrotourism which was carried out from March to May. The data obtained was analyzed using the multiple linear regression method to determine the influence of each variable on visitor satisfaction. The research results show that facilities and prices have a significant influence on visitor satisfaction, while service quality does not show a significant influence on visitor satisfaction at Taman Hati Farm Agrotourism. The most dominant influencing factor is the price factor.

Pengaruh Digital Marketing, Brand Image, Promotion Dan Kualitas Produk Terhadap Minat Beli Produk Kosmetik Make Over Di Kota Bengkulu

2025-01-11T08:32:53+00:00

Today, people in Indonesia are in an increasingly sophisticated digital era. Technological advances have made many differences between the past and the present. One of the important things that has impacted the digital era is the use of product marketing activities, one of which is make over cosmetic products. The purpose of this study was to determine the effect of digital marketing, brand image, promotion and product quality on buying interest in make over cosmetic products in Bengkulu City. This type of research is a quantitative descriptive type of research. The data collection method in this study used a questionnaire technique, with a sample of 97 respondents. The results showed that multiple linear regression Y = 1.586 + 0.171 X1 + 0.464X2 + 0.043 X3 + 0.372 X4 + 1.464. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables Digital Marketing (X1), Brand Image (X2) Promotion (X3), Product Quality (X4) on buying interest in make over cosmetic products in Bengkulu City. The results of the digital marketing test (XI) show tcount 3.173> t table 1.660 and sigfinication 0.002 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the brand image test (X2) show tcount 4.122> t table 1.660 and sigfinication 0.000 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that brand image has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the promotion test (X3) show tcount 2.440> t table 1.660 and sigfinication 0.017 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that promotion has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the product quality test (X4) show tcount 3.311> t table 1.660 and sigfinication 0.001 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that product quality has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 11.859> 2.31, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between digital marketing (XI), brand image (X2), promotion (X3), product quality (X4) on buying interest in make over cosmetic products in Bengkulu City. This can be seen at a significance level of 0.000 <0.05.

Model Keputusan Pembelian Produk Dengan Menggunakan Celebrity Endorse Pada Platform Tiktok Di Universitas Dehasen Bengkulu

2025-01-11T08:37:05+00:00

The development of digital technology, especially in social media such as TikTok, has brought significant changes in consumer behavior, especially in purchasing decisions for product. Along with the increase in social media, the presence of celebrity endorsers has a significant influence on consumer purchasing decisions. The purpose of this study is whether attractiveness, trustworthiness and expertise have an effect on purchasing decisions for product on Tiktok platform at Universitas Dehasen Bengkulu. This research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 20,924 + 0.253 X1 + 0.260 X2 + 2.546. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between Celebrity Endorse variable (X1), Tiktok Platform (X2) value is 0 (zero), the purchasing decision (Y) Tiktok platform at Universitas Dehasen Bengkulu. The results show that the results of the Celebrity Endorse test (XI) show t count 3.894> t table 1.980 and sigfinication 0.000 t table 1.980 and sigfinication 0.005 2.45, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between Celebrity Endorse (XI), Tiktok Platform (X2) on purchasing decisions for Tiktok Platform at Universitas Dehasen Bengkulu. This can be seen at a significance level of 0.000 > 0,05.

Hubungan Pengetahuan Dan Dukungan Keluarga Dengan Keberhasilan Pemberian Asi Ekslusif Pada Ibu Menyusui Di Wilayah Kerja Puskesmas Ulak Tanding Rejang Lebong

2025-01-11T08:14:00+00:00

Good family support for the mother will help the success of exclusive breastfeeding. Family support will make the mother feel calm, thereby facilitating breast milk production. The aim of this research is to determine the relationship between knowledge and family support and exclusive breastfeeding at the Ulak Tanding Community Health Center, Rejang Lebong Regency, Bengkulu Province. The design used in analytical survey research is a cross sectional design. The population in this study were women of childbearing age at the Ulak Tanding Community Health Center, Rejang Lebong Regency for the period January-May 2024, totaling 514 people. The sample in this study was 84 respondents. Sampling was taken by purposive sampling. The research results were obtained from 84 respondents, almost half of the respondents (44%) had insufficient knowledge. Of the 84 respondents, the majority of respondents (53.6%) had families supporting exclusive breastfeeding. Of the 84 respondents, most of the respondents (53.6%) families supported exclusive breastfeeding and almost half of the respondents (46.4%) families did not support exclusive breastfeeding. There is a relationship between knowledge and exclusive breastfeeding at the Ulak Tanding Community Health Center, Rejang Lebong Regency, Bengkulu Province. There is a relationship between family support and exclusive breastfeeding at the Ulak Tanding Community Health Center, Rejang Lebong Regency, Bengkulu Province.

Hubungan Suntik Kb 3 Bulan Terhadap Kelancaran Menyusui Di Bpm Perawati Desa Karya Teladan Kabupaten Musi Rawas Sumatera Selatan

2025-01-11T08:21:01+00:00

The use of birth control according to the type of contraceptive device or method in Indonesia is dominated by the use of injectable contraceptives. The problem of non-fluency in breastfeeding is a side effect that often occurs when using 3-month injectable birth control. The results of a survey of 3-month injection contraceptive acceptors who visited BPM Nursing, most of them (80%) experienced breast milk irregularities. The aim of the research was to determine the relationship between 3-month birth control injections and smooth breastfeeding in Bpm Nursei Karya Teladan Village, Musi Rawas Regency, South Sumatra. Cross sectional approach analytical survey research design. The population in this study was 132 3-month injection acceptors. The sample in this study was 57 3-month injection acceptors taken using purposive sampling by selecting the sample size and population according to inclusion and exclusion criteria. The research instrument used a questionnaire. The results of the study showed that more than half (60%) used 3-month injectable contraceptives for >1 year and more than half (68%) experienced difficulties in breastfeeding. The results of the chi-square test analysis p value = 0.010 < α= 0.05 The conclusion is that there is a relationship between 3-month birth control injections and smooth breastfeeding in BPM Nursei Karya Teladan Village, Musi Rawas Regency, South Sumatra.

Pengaruh Teknik Relaksasi Nafas Dalam Terhadap Penurunan Nyeri Persalinan Kala I Fase Aktif Di Bpm Wulan Kelurahan Muara Kelingi Kabupaten Musi Rawas

2025-01-11T08:39:27+00:00

Childbirth is the process of movement of the fetus, placenta and membranes from the uterus through the birth canal. Most (90%) labor is accompanied by pain. In the active phase, there is an increase in the intensity and frequency of contractions, resulting in a peak pain response. Labor pain can cause various physiological and psychological changes in the mother. This study aims to determine the effect of deep breathing relaxation techniques on reducing labor pain during the first active phase. The type of design in this research is pre-experimental with one group pretest-posttest design. The total sample was 30 respondents. The sampling technique uses the total sampling method. Data collection techniques used questionnaire sheets and the Numeric Rating Scale (NRS) pain scale. Data analysis used paired T test. The results of the study showed that the pain intensity of respondents in the group before being given treatment was an average of 7.00 and after being given treatment an average of 5.47. The results of data analysis obtained a significance value of ρ = 0.000 (ρ <0.05). In conclusion, there is an effect of providing deep breathing relaxation techniques on reducing labor pain during the first active phase.

Hubungan Pendidikan Dan Kehamilan Usia Dini Dengan Kejadian Kekurangan Energi Kronik Pada Ibu Hamil Di Wilayah Kerja Puskesmas Karya Sakti Musi Rawas

2025-01-11T08:41:42+00:00

Chronic Energy Deficiency (KEK) is a condition of nutritional deficiency in pregnant women. The problem in this research is the increase in the incidence of KEK in the West Lingkar Community Health Center by 10.02% from 2016 of 3.68% and in 2017 of 14.7%. This study aims to determine the relationship that influences CED in pregnant women at the Karya Sakti Musi Rawas health center. The type of research in this research is an analytical survey with a Case Control approach. The sample in this study consisted of 44 pregnant women. The research was conducted using univariate and bivariate analysis. The results showed that education (p=0.016) and early age of pregnancy (p=0.033) were related to the incidence of CED. It is hoped that the Community Health Center can improve the treatment program for CED pregnant women and carry out early detection of factors that cause CED in pregnant women.

Faktor- Faktor Yang Mempengaruhi Ibu Dalam Pemberian Mpasi Dini Di Polindes Temuan Sari Kabupaten Musi Rawas

2025-01-11T08:45:41+00:00

Improper EARLY provision of MP-ASI not only disrupts the nutritional intake that the baby should get, but also disrupts the baby's digestion because the digestive system is not yet able to digest or break down the food. Coverage of exclusive breastfeeding for babies 0-6 months in the Sari Findings Polindes Working Area, Musi Rawas Regency is still low. The aim of this research is to determine the factors of giving early MP ASI to babies 0-6 months in the Polindes Teman Sari Work Area, Musi Rawas Regency. The design of this research is descriptive analytic with a cross sectional approach. The sample for this research was all mothers who had babies aged (0-6) months who were in the working area of Polindes Teman Sari, Musi Rawas Regency, totaling 63 people. This research uses univariate and bivariate analysis. The results of the univariate analysis of this research show that of the 63 respondents, almost half (49.2%) have a supportive attitude, more than half (54.0%) work, almost half (44.4%) have supportive husbands and more than half ( 61.9%) who provide Early MP ASI. The results of the bivariate analysis showed that attitudes had a value of p = 0.001 ≤ α = 0.05, mother's work had a value of p = 0.005 ≤ α = 0.05 and husband's support had a value of p = 0.007 ≤ α = 0.05. The results of this research show that the attitudinal variable is most associated with giving early MP ASI to babies aged 0-6 months at Polindes Teman Sari, Musi Rawas Regency.

Penerapan Terapi Myra E Levine Melalui Aplikasi Tehnik Relaksasi Otot Progresif Terhadap Intensitas Nyeri Pada Kasus Rematik Di Puskesmas Bermani Ulu Kabupaten Rejang Lebong

2025-01-11T08:47:42+00:00

Rheumatoid Arthritis is a progressive, systematic and chronic inflammatory disease that initially affects the synovial joints accompanied by edema, congestion of vascular exudate and cellular infiltration (Risnanto & Isnani, 2014). The impact of Rheumatoid Arthritis can cause discomfort, pain and limited physical mobility so that there is a risk of disability and loss of movement (Elviani et al., 2021). Progressive muscle relaxation therapy is a muscle stretching and breathing exercise that is done to produce a response that can reduce sympathetic nerve activity so that it can reduce pain. The general purpose of this case study is to apply Myra E Levine's nursing theory to Rheumatic Patients by performing and teaching Progressive Muscle Relaxation Techniques to reduce pain intensity, this study was also conducted to determine whether Myra E Levine's theory can be applied to Rheumatic patients by providing Progressive Muscle Relaxation Technique therapy. This case study method is a qualitative method with a Case study research strategy. The type of case study when carrying out nursing care is Case study research by applying Myra E Levine's nursing model theory to patients suffering from Rheumatic. The results of nursing care for Rheumatic patients using Myra E Levine's nursing theory include: Assessment, Tropihicognosis Decisions, hypotheses and compiling interventions, implementation and evaluation of nursing. Tropihicognosis Decision, found in patients namely Chronic Pain (related to the inflammatory process) and Anxiety (related to changes in health status. While the hypothesis and nursing interventions that are compiled are directed at helping to reduce pain intensity with Progressive Muscle Relaxation Technique therapy through the Conservation Model approach.Myra E Levine's nursing model theory can be applied and applied well in nursing focusing on Rheumatism cases. Suggestions for health workers are for Progressive Muscle Relaxation Technique therapy in patients with rheumatism to reduce pain intensity so as to increase mobilization ability and reduce activity disorders due to uncontrolled pain.

Faktor - Faktor Yang Berhubungan Dengan Kejadian Diare Dalam Pemberian Mpasi Bayi 6-12 Bulan Di Puskemas Sawah Lebar Tahun 2024

2025-01-11T08:53:00+00:00

Data from UNICEF (2020), explains that every year the death rate among children reaches 91,000 with the main cause being preventable infections. One of these infectious diseases is diarrhea or in the medical world it is called gastroenteritis. The aim of the research is to determine the factors associated with the incidence of diarrhea in giving MPASI to babies 6-12 months at the Sawah Lebar Community Health Center in 2024. The method used in this research uses analytical research with a cross sectional design. The population of this study included 375 babies in the working area of the Sawah Lebar Community Health Center. The sampling technique used the Accidental Sampling technique based on inclusion criteria. The sample used was 79 people. The bivariate test results show that the variable maternal knowledge with the incidence of diarrhea obtained a chi-square p-value of 0.001, the history of exclusive breastfeeding with the incidence of diarrhea obtained a chi-square p-value of 0.001, the method of giving MPASI and the incidence of diarrhea obtained a chi-square p-value. value is 0.001, so it can be concluded that there is a relationship between mother's knowledge, history of exclusive breastfeeding and how to give MPASI with the incidence of diarrhea in giving MPASI to babies 6-12 months at the Sawah Lebar Community Health Center in 2024. It is recommended that the community health center provide information about the importance of knowledge about diarrhea and providing breast milk. Exclusively, always wash your hands with soap so that your baby doesn't experience diarrhea.

Penerapan Terapi Diafragmatik Breathing Terhadap Penurunan Nyeri Pada Gastritis Melalui Aplikasi Teori Keperawatan Roy Adaptasi Model Di Wilayah Kerja Puskesmas Lubuk Durian

2025-01-11T08:54:33+00:00

Gastritis is one of the ten most common diseases in hospital inpatients in Indonesia (Gustin, 2012). gastritis can cause a variety of symptoms, but the main symptom that is often complained of by gastritis patients is pain or discomfort centred on the upper abdomen. Diaphragm breathing exercise can be recommended as a nursing intervention and used as input (stimulus) in the adaptation process to reduce pain in gastritis. The general purpose of this case study is to apply the Roy Adaptation Model nursing theory to gastritis patients by performing and teaching Diaphragm breathing exercise to reduce pain intensity, this study was also conducted to determine whether the Roy Adaptation Model theory can be applied to gastritis patients by providing Diaphragm breathing exercise therapy. This case study method is a qualitative method with a Case study research strategy. by applying Adaptation nursing theory to patients suffering from gastritis. The results of nursing care in gastritis patients using Roy Adaptation Model nursing theory include: assessment of the adaptation system, analysis, diagnosis, nursing action, nursing implementation and nursing evaluation. Nursing problems found in patients are chronic pain (related to the inflammatory process). While the hypothesis and nursing interventions that are compiled are directed at helping to reduce pain intensity with Diaphragm breathing exercise therapy through the Model Adaptation System approach. This Roy Adaptation Model nursing model theory can be applied and applied well in nursing focusing on gastritis cases. Suggestions for health workers are for Diaphragm breathing exercise therapy in patients with gastritis to reduce pain intensity so as to improve mobilisation ability and reduce activity disorders due to uncontrolled pain.

Faktor-Faktor Yang Berhubungan Dengan Kejadian Hipertensi Di Puskesmas Pasar Ikan Kota Bengkulu

2025-01-11T09:03:51+00:00

Hypertension is defined as systolic and diastolic blood pressure measurements that continuously exceed normal values. The prevalence of hypertension in Indonesia based on measurements of the population aged 18 years is 34.1%. Hypertension occurs in the 31-44 year age group at 31.6%, around 45.3% at the age of 45-54 years, and at the age of 55-64 years 55.2%. The aim of the research is to determine the risk factors for the incidence of hypertension at the Pasar Ikan Health Center in Bengkulu City in 2024. This research method is quantitative with a cross sectional design. The sample in this study amounted to 71 people, taken by accidental sampling. Data were processed using univariate and bivariate analysis with the chi-square test. The results of the research results of statistical tests showed that there was a significant relationship between the incidence of hypertension and age (p=0.001), showed that there was a relationship between obesity and the incidence of hypertension (p=0.001), showed that there was no significant relationship between stress and the incidence of hypertension (p=0.344 ). The suggestion is that the community health center can optimize preventive and promotive programs regarding factors related to the incidence of hypertension and it is hoped that hypertension sufferers will reduce their consumption of factors related to the incidence of hypertension and carry out regular check-ups at the Pasar Ikan Community Health Center.

Systematic Riview : Intervensi Upaya Preventif Infeksi Menular Seksual Berbasis Komunitas Pada Populasi Beresiko

2025-01-20T08:52:32+00:00

Background: Sexually transmitted infections (STIs) are infections that are mostly transmitted through sexual intercourse with an infected partner. STIs are also known as sexually transmitted diseases. Sexually transmitted infection is a general term and the causative organisms live in the blood or body fluids, including viruses, microplasma, bacteria, fungi, and small parasites. There are approximately 30 types of microbes (bacteria, viruses and parasites) that can be transmitted through sexual and non-sexual contact. The most common conditions are gonorrhea, chlamydia, genital herpes, human immunodeficiency virus (HIV) infection and trichomoniasis.Study Objectives: To find out community-based prevention of sexually transmitted infections in at-risk populations. Methodology: Analysis using a systematic review analysis approach that uses 50 national and international journals uploaded through Google Scholar and PubMed from 2015-2021. Research results: The factors most related to the incidence of sexually transmitted infections and at the same time population-based at risk are internal factors in the form of knowledge about STIs, commercial sex workers, marital status, attitudes, age, LGBT, nightlife workers, drug users, and free sex without using condom. While external factors are family support, environment, peers and lack of education. Suggestion: Based on the results of a study from 50 journals that researched that sexually transmitted infections and risk groups for sexually transmitted infections, almost all results stated that the most vulnerable sexually transmitted infections were groups with less knowledge about STIs, commercial sex workers, marital status, attitudes, age, LGBT, night workers, drug users, and free sex without using a condom. Therefore, this matter must be considered by the relevant agencies to increase the provision of education to the public related to the problem of this sexually transmitted infection.

Pembelajaran Di Abad Ke-21 Dengan Model Project Based Learning (PJBL)

2025-01-11T08:28:57+00:00

This research is a review of 15 studies that discuss the application of the Project Based Learning (PjBL) model in Indonesian language learning, especially in developing writing skills and understanding material. The aim is to determine the effectiveness of PjBL in various learning contexts, including learning explanatory texts, news texts, anecdotal texts, descriptive texts, and others. Overall, the research results show that the implementation of PjBL has succeeded in increasing students' active involvement, creativity, independence and writing skills. However, challenges such as the lack of creativity of students in some groups and the implementation of the initial stages of learning are still important notes.

Upaya Meningkatkan Hasil Belajar Siswa Melalui Model Pembelajaran Team Game Tournament (Tgt) Pada Muatan Pelajaran Pendidikan Pancasila Materi Hak Dan Kewajiban Kelas Iii Sdn 52 Kota Bengkulu

2025-01-11T09:20:34+00:00

Based on observations of the learning outcomes of class III students at SDN 52 Kota Bengkulu in the Pancasila Education lesson content, it is very low, learning is teacher-centred and students do not participate actively, so improvements in learning are needed. The aim of this research is to improve the learning outcomes of class III students at SDN 52 Bengkulu City using the Team Games Tournament (TGT) learning model. The implementation of this learning improvement is Classroom Action Research (PTK) consisting of 3 cycles, the stages of each cycle are planning, implementation, observation and reflection. The research subjects were 7 class III students at SDN 52 Bengkulu City for the 2024 academic year. The data analysis technique used quantitative analysis. The research results show an increase in learning outcomes, students participate actively in learning.

Inovasi Keperawatan Tehnik Refleksi Pada Kasus Gastritis Dengan Pendekatan Teori Keperawatan Virginia Henderson Di Puskesmas Bermani Ulu

2025-01-11T08:51:11+00:00

Gastritis or commonly known as ulcers is a disease that often occurs in society, but this disease is often underestimated and underestimated by sufferers. Gastritis can cause a variety of symptoms, but the main symptom that ulcer patients often complain about is pain or discomfort that is blocked in the upper stomach. Foot Reflexology Technique Therapy or often called reflexology is massage therapy by applying pressure to nerve points on the feet or hands to provide bioelectric stimulation to certain body organs which can provide a feeling of relaxation and freshness because the blood flow in the body becomes smooth. The general aim of this case study is to apply Virginia Henderson's theory of treating ulcer patients by performing and teaching Reflexology Techniques to reduce pain intensity. This research was also conducted to find out whether Virginia Henderson's theory can be applied to ulcer patients by providing Reflexology Technique therapy.This case study method is a qualitative method with a case study research research strategy. The type of case study when carrying out caregiving is a research case study by applying Reflection Techniques through Virginia Henderson's surgical theory model to patients suffering from ulcer disease.Results of Bandage Care for Gastritis patients by applying Foot Massage Reflexology Technique Therapy using Virginia Henderson's Freezing theory is carried out using the Freezing process starting from assessing 14 providing basic human needs, Observing and Determining Problems, Freezing Actions, Freezing Implementation and Freezing Evaluation. The scheduled intervention is directed at helping to reduce pain intensity with Reflexology Technique therapy through the Virginia Henderson approach.Virginia Henderson's theory of the murder model can be applied and applied well in murders focused on ulcer cases. The suggestion for health workers is that reflexology technique therapy for patients suffering from rheumatism reduces the intensity of pain so that it can reduce activity disruption due to uncontrolled pain.

Dampak Program Kegiatan Desa Wisata Napal Jungur Terhadap Ekonomi Rumah Tangga Petani Studi Kasus Kecamatan Lubuk Sandi Kabupaten Seluma

2025-01-11T09:02:18+00:00

The development of the Napal Jungur tourist attraction has brought socioeconomic impacts to the farming community. The purpose of this research is to determine the social impact of the development of the Napal Jungur tourist attraction on the welfare of the community in Lubuk Sandi Sub-District, Seluma Regency, as well as to understand the economic impact on the development of the Napal Jungur tourist attraction in Seluma Regency. The focus of this research is on the development of the Napal Junggur tourist attraction on the Economic of Farmers' Households in Lubuk Sandi Sub-District, Seluma Regency. This research was conducted in the environment of the Napal Jungur tourist attraction in Lubuk Sandi Sub-District, Seluma Regency. The data collection techniques used in this research include observation, interviews, documentation, and a combination of all three (triangulation). In this study, the analysis method used is descriptive with a qualitative approach that includes analyses based on the research object that has been arranged beforehand to provide more focused results. Based on the research findings, the social impact of the development of the Napal Jungur tourist attraction includes increased social interaction with new people, competition among traders that requires them to interact with each other in running their businesses. The economic impact of the development of the Napal Jungur tourist attraction includes an increase in community income, thereby improving the welfare of the community.

Musik Sebagai Media Kritik Sosial Pada Lagu “Last Roar” Yang Dipopulerkan Oleh Tuan Tiga Belas

2025-01-11T09:05:08+00:00

This research was conducted with the aim of finding out the semiotic meaning of the lyrics of the song "Last Roar", what forms of social criticism are found in the song and finding out how music can be used as a medium for social criticism. The theories used in this research are music and songs, Roland Barthes' semiotics and social criticism and use qualitative research methods. The results of the research can be concluded that the form of social criticism in the song "Last Roar" by Tuan Tiga Belas can be concluded as a form of protest song. Mr. Thirteen expressed criticism of the government and the condition of Sumatran tigers and forests in Indonesia. Through this song, Tuan Tigabelas also calls on all Indonesian people to continue to protect and care about Indonesia's natural balance. .

Marketplace Shopee Sebagai Media Komunikasi Pemasaran Toko Fajri Craft

2025-01-11T09:06:41+00:00

Marketplace is a platform that facilitates online business transactions such as buying and selling goods or services online between sellers and buyers. This study aims to determine the Shopee Marketplace as a marketing communication medium for Fajri Craft Shop. This research is a qualitative descriptive research. Based on the theory used is integrated marketing communication (IMC) according to Kotller and Armstrong. The results of this study found that. First, advertising, Fajri Craft Shop utilizes the Sponsored Ads feature discount and promo features, such as flash sales, cashback and free shipping to attract more buyers. Second, sales promotion, Fajri Craft Shop uses promotional strategies such as big discounts, vouchers, free shipping, and bundling which are considered very effective in attracting buyers and increasing sales. Third, public relations, Fajri Craft Shop’s relationship with customers shows that the communication approach that focuses on active and responsive interaction, this reflects an excellent strategy in building strong and positive relationships with customers. Fourth, personal selling, in making sales, Fajri Craft Shop cooperates with influencers and affiliates. Fifth, direct marketing, the direct marketing strategy implemented by Fajri Craft Shop in the marketplace is very effective in attracting customer attention, namely by utilizing advertising features, participating in promotions, creating quality content, and providing responsive customer service Thus, an integrated marketing communication (IMC) strategy can be an effective step in utilizing the shopee marketplace as a marketing communication medium..

Analisis Pesan Moral Pada Film The Covenant Karya Guy Ritchie’s

2025-01-11T09:13:04+00:00

A good film should not only function as a medium of entertainment, but also educate its audience and contain various important information about the plot of the film. The film "The Covenant" is an American action drama film directed by Guy Ritchie's. This study aims to describe the meaning of the moral message contained in the film. "The Covenant. This study is a qualitative descriptive study using Roland Barthes' semiotic analysis approach. Data collection in this study used observation and documentation. The results of the study show that the moral messages contained in the film "The Covenant" are: 1) Doing work that is considered a traitor for the sake of the family is the importance of sacrifice and priority to always pay attention to those closest to us. 2) Failure, failure can occur due to unexpected factors, and it reminds us to remain humble, failure can also be a valuable teacher. 3) Repaying the kindness of those who have saved our lives Repaying kindness is not only about physical actions, but also about showing gratitude and appreciating the sacrifices of others. 4) Teaches about fortitude, patience, and acceptance of the reality of life that does not always go according to expectations. The meaning of denotation, connotation and myth conveyed by the director and writer make the film "The Covenant" worth watching because it is thick with moral messages that are full of struggle and gratitude. .

Perencanaan Komunikasi Event Ruang Visi Nusantara Bengkulu (Studi Pada Event “Linimasa Masanya Segala Lini”)

2025-01-11T09:15:28+00:00

An event organizer is a business that operates in the field of professional service provision. Event organizers assist with personal events such as weddings and birthdays, as well as other events. The type of research used by the researchers is descriptive qualitative. Data collection was carried out using observation techniques, interviews, and documentation techniques. The informants in this study consisted of several parties from RVN Management, including the Head of the Public Relations and Information Division, the Marketing Division, and the Event Manager. Based on field data, in the planning and implementation process of the concert " Linimasa Masanya Segala Lini," the researchers used the Cutlip & Center theory as research indicators, which includes four main stages: fact-finding, planning, communication, and evaluation. The results of the study showed that first, in the fact-finding stage, the RVN management team conducted surveys to determine the audience's enthusiasm for the invited artists. Second, in the planning stage, the RVN team planned and outlined the necessary steps to achieve the event's objectives, including selecting artists, assigning tasks to the committee team, and arranging vendors. Third, in the communication stage, RVN management utilized social media and influencers to convey the main message to the audience, which was to create a memorable experience for viewers. Fourth, in the evaluation stage, RVN management assessed the success of the concert not only through ticket sales but also through the experiences and comfort felt by the audience. Overall, the application of Cutlip & Center's communication planning theory in the " Linimasa Masanya Segala Lini" concert was systematically conducted. Each stage contributed significantly to the event's execution, although there were some shortcomings that need to be addressed.

Strategi Promosi Wedding Organizer Di Bengkulu Melalui Instagram

2025-01-11T09:17:03+00:00

Promotions can also help build brand image, communicate product advantages, and create customer loyalty. With the right promotional strategy, companies can reach target audiences effectively and improve market position. The purpose of this research is to find out promotional strategies for wedding organizers through the History Wedding Planner Instagram account. This type of research uses a qualitative descriptive approach. The theory used in this research is Integrated Marketing Communication (IMC). The conclusion of this research can be seen from the promotional strategy implemented by History Wedding Planner involving the use of advertising via Reels, giving discounts, and limiting the number of people in certain promotions. History Wedding Planner also builds good relationships with traditional stakeholders to strengthen a positive image in society. Although not currently using influencers, History Wedding Planner relies on an internal team in creating promotional videos and plans to involve influencers in the future. Apart from that, History Wedding Planner also implements direct marketing by distributing business cards to create personal interactions with customers, which is effective in strengthening the brand and attracting potential customers. cards to create personal interactions with customers, which is effective in strengthening the brand and attracting potential customers..