Strategi Pemasaran Pempek Melalui Media Facebook Di Toko Dosqi Manna Kabupaten Bengkulu Selatan

Abstract

The city of Manna is a city that is famous for its diversity of businesses in the culinary sector, both food and drink. One of the partners in this community service activity is a business actor in the food processing and sales sector, namely the Dosqi Manna Shop, which is managed by Mrs. Lioty, located in A. Yani, Manna City. In 2013, Mrs. Lioty started running a business in the field of typical Palembang food, namely Pempek. Mrs. Lioty provides raw materials, processes raw materials into products, and sells pempek food. There are problems related to business management, including that business actors do not yet have the equipment to support marketing and shipping products outside the city of Manna, and the management of financial records is still simple. The aim of this service is to increase the marketing of Toko Dosqi Manna's pempek products through facilitating the provision of equipment and training in managing business bookkeeping. The methods in this activity are divided into preparation stages (observation, interviews and documentation), implementation (statement of partners' willingness, facilitation of training, and facilitation of equipment provision), and evaluation of activities (partners are monitored after being facilitated with training and equipment). The results achieved in this activity are increased marketing of frozen pempek products and understanding of financial recordopen-accesss.