Jurnal Akuntansi, Manajemen dan Bisnis Digital

The Influence Of Transformational Leadership And Self Efficacy On Employee Performance At The Regional Secretariat Of Lebong District

Hendri Bugianto — 2024-12-18

The aim of this research is to determine transformational leadership and self-efficacy on employee performance at the Lebong Regency Regional Secretariat. The sample in this study was 79 employees at the Lebong Regency Regional Secretariat who had become ASN. The sampling technique is census. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The multiple regression results show a positive regression direction with the equation Y = 13.190 + 0.285X1 + 0.421 X2. Transformational leadership has a significant influence on employee performance at the Lebong Regency Regional Secretariat because the significant value of 0.000 is less than 0.05. This illustrates that as transformational leadership increases, employee performance will also increase. Self-efficacy has a significant influence on employee performance at the Lebong Regency Regional Secretariat because the significant value of 0.000 is smaller than 0.05. This illustrates that the more self-efficacy increases, the employee performance will also increase. Transformational leadership and self-efficacy have a significant simultaneous influence on employee performance at the Lebong Regency Regional Secretariat because the significant value of 0.000 is smaller than 0.05.

Improving Recruitment Efficiency And Effectiveness Through AI And Automation: A Literature Review

Sisi Yulisia Carolina — 2024-12-18

This study aims to explore the role of Artificial Intelligence (AI) and automation technologies in transforming modern recruitment processes. Through a systematic literature review, this study analyzes how advanced technologies can improve the efficiency and effectiveness of human resource management. The research method uses a literature study approach by collecting and analyzing 30 scientific articles from various academic databases between 2019-2024. The review results show that AI implementation in recruitment can optimize candidate selection processes, reduce subjective bias, and accelerate recruitment time by up to 60%. Automation technology has proven capable of comprehensively analyzing candidate profiles, processing application documents, and conducting pre-selection with high accuracy. This study concludes that the integration of AI and automation is a transformative strategy in modern recruitment management, providing a competitive advantage for organizations in recruiting quality talent. Recommendations for further research are to explore the ethical challenges and practical implementation of these technologies.

The Effect Of Location And Service Quality On Customer Loyalty At Brilink Agent Kembar Sepasang Dusun II Penarik Mukomuko Regency

Ira Purwasi — 2024-12-18

The role of strong access to financial services will be able to maintain the stability and economic growth of each individual, both from the upper middle class and from the underprivileged segments of society. So when all levels of society have equal access to financial services and according to their needs, it indirectly helps strengthen the country's overall economic foundation. This condition makes BRILink agents the spearhead in ensuring that financial services are not only limited to big cities, but also penetrate into remote villages. Meanwhile, the purpose of this study was to determine the effect of location and service quality on customer loyalty at BRILink Agent Kembar Sepasang Dusun II Penarik, Muko-Muko Regency.This research is included in explanatory research with a quantitative approach, which uses multiple linear regression analysis methods.

The role of strong access to financial services will be able to maintain the stability and economic growth of each individual, both from the middle to upper class and from the lower segments of society. Meanwhile, the population in this study are people who are customers or users of financial services at BRILink Kembar Sepasang Agent Dusun II Penarik, Muko-Muko Regency. Meanwhile, the number of respondent samples that have been determined in this study is 100 people.
The results showed that location and service quality had a positive and significant effect on customer loyalty of BRILink Kembar Sepasang Dusun II Penarik Muko-Muko Regency, both partially and simultaneously. So, it can be concluded that the more strategic the location and the good quality of service felt by customers who use financial services at BRILink Kembar Sepasang Agents, the greater the level of loyalty created.

Factors Affecting Consumer Satisfaction Using Mercure Bengkulu Hotel Services

Yozi Marleza — 2024-12-18

Hotel is an accommodation service business in which there are elements of service, comfort, and lodging facilities needed for those who want lodging facilities for family and vacation purposes. This research was conducted at Mercure Bengkulu hotel, the sampling technique in this study used purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. The questionnaire was distributed to 99 respondents at Mercure Bengkulu hotel. The analytical tools used are validity test, reliability test, multiple linear regression, and coefficient of determination using IBM SPSS version 25. Hypothesis testing using the T test and F test. This type of research is quantitative, which is research that analyzes data quantitatively and then interprets a conclusion. In this study, the data sources used were primary data and secondary data. The purpose of this study is to test and analyze whether there is an effect of service quality, price and facilities on customer satisfaction using services of Mercure Bengkulu hotel. Y = 1.134+0.227 X₁+0.488 X₂ +0.242 X₃+Ɛ. The results showed that Service Quality (X₁) has a regression coefficient of 0.227, meaning that if the quality of service increases by 1, customer satisfaction will increase by 0.227. The regression coefficient is positive between service quality and customer satisfaction. Price (X₂) is 0.488, which means that if the price increases by 1, customer satisfaction will increase by 0.488. The regression coefficient is positive between price and customer satisfaction. Facility (X₃) is 0.242, which means that if the facility increases by 1, customer satisfaction will increase by 0.242. The regression coefficient is positive between facilities and customer satisfaction.

The Influence Of Marketing Mix On Customer Satisfaction Of Online Transportation Services Maxim Bike In Bengkulu City

Dio Aliano — 2024-12-18

Maxim Bike is an online transportation service that is part of the Maxim company which offers application-based transportation services in various cities in Indonesia, especially in Bengkulu City, this research aims to find out how much influence Marketing Mix has on customer satisfaction of Maxim Bike online transportation services. This type of research uses quantitative research. The analysis method in this type of research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination and hypothesis testing. The number of samples studied amounted to 80 users of Maxim Bike transportation services. The results of the multiple linear regression analysis are the equation Y = 7,181 + -0.054 X1 + 0.116X2 + 0.152X3 + 0.054X4 + -0.100X5 + 0.241X6 + 0.163X7 + e. From the results of testing the t test hypothesis, it is known that the variable Product (X₁) 0.610> 0.05, Price (X₂) 0.118> 0.05, Promotion (X₄) 0.482> 0.05, People (X₅) 0.360> 0.05, Process (X₇) 0.335> 0.05 has no significant effect because the significant value is greater than 0.05, while for the variable Place (X₃) 0.025 < 0.05, Physical evidence (X₆) 0.008 < 0.05 has a significant effect. For the f test test, a significant value of 0.000 <0.05 is generated, this indicates that the marketing mix has an effect simultaneously or together.

Marketing Strategy Based On Event Marketing And Sponsorship To Increase The Number Of Cimory Milk Product Customers

Petra Herlan Sitorus — 2024-12-20

The aim of this research is to determine which marketing strategies based on event marketing and sponsorship can increase the number of customers for Cimory Milk products. This type of research is quantitative. The data collection method in this research used a questionnaire technique, with a sample of 100 respondents. The results of the research show that the multiple linear regression Y = 26,889 + 0.332 increase the number of customers for Cimory dairy products. The results of the event marketing test (XI) show tcount 5.336 > ttable 1.984 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that event marketing has a positive and significant effect on increasing the number of customers for Cimory milk products. The results of the sponsorship test (X2) show tcount 5.336 > ttable 1.984 and significance 0.045 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that event marketing has a positive and significant effect on increasing the number of customers for Cimory milk products. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 17.314 > 2.70, so it is concluded that accepting the hypothesis, this means that there is a simultaneous influence between event marketing (XI) sponsorship (X2) to increase the number of customers for Cimory milk products. This can be seen at the significance level of 0.000 <0.05.