Sitorus, Alpina, Yossie Rossanty, and Fitra Arlina. “The Effect Of Promotion And Brand Equity On Product Purchasing Decisions At PT Weigo Houseware Medan”. Jurnal Akuntansi, Manajemen dan Bisnis Digital 5, no. 4 (October 20, 2026): 1845-1856. Accessed October 23, 2026. https://jurnal.unived.ac.id/index.php/jambd/article/view/12740.