Sitorus, A., Y. Rossanty, and F. Arlina. “The Effect Of Promotion And Brand Equity On Product Purchasing Decisions At PT Weigo Houseware Medan”. Jurnal Akuntansi, Manajemen Dan Bisnis Digital, Vol. 5, no. 4, Oct. 2026, pp. 1845-56, doi:10.37676/jambd.v5i4.12740.