Desita, R., T. Irwanto, and I. Gayatri. “The Influence Of Social Media Marketing And User Generated Content On Purchase Intention Of Local Product Y.O.U Among Generation Z (A Case Study At Dehasen University)”. Jurnal Akuntansi, Manajemen Dan Bisnis Digital, Vol. 5, no. 2, Apr. 2026, pp. 367-76, doi:10.37676/jambd.v5i2.10106.