DESITA, R.; IRWANTO, T.; GAYATRI, I. The Influence Of Social Media Marketing And User Generated Content On Purchase Intention Of Local Product Y.O.U Among Generation Z (A Case Study At Dehasen University). Jurnal Akuntansi, Manajemen dan Bisnis Digital, v. 5, n. 2, p. 367-376, 4 abr. 2026.