Sitorus, A., Rossanty, Y. and Arlina, F. 2026. The Effect Of Promotion And Brand Equity On Product Purchasing Decisions At PT Weigo Houseware Medan. Jurnal Akuntansi, Manajemen dan Bisnis Digital. 5, 4 (Oct. 2026), 1845-1856. DOI:https://doi.org/10.37676/jambd.v5i4.12740.