S, S., Erwansyah, E. and Widodo, S. 2026. From Story to Sale: The Mediating Role of Comsumer Enggagement in Short Video Marketing at Petro’s Coffee. Jurnal Akuntansi, Manajemen dan Bisnis Digital. 5, 3 (May 2026), 1033-1046. DOI:https://doi.org/10.37676/jambd.v5i3.11300.