Jurnal Fokus Manajemen

Comparative Analysis Of Online And Offline Promotions On Purchasing Decisions At Food And Beverage Companies In Palembang City (Case Study Of Mein Garden Cafe Palembang)

Mutiara Ainur Rahma, Lily Rahmawati Harahap, Sri Ermeila — Thu, 26 Jun 2025 00:00:00 +0700

This study aims to determine whether there are differences in online and offline promotions on purchasing decisions at food and beverage companies in Palembang City (Case Study Mein Garden Cafe Palembang). The research method used is the Paired Sample T-test. The data used in this study are secondary data, namely data obtained from Mein Garden Cafe Palembang. As well as using primary data obtained from questionnaires distributed to 272 respondents of Mein Garden Cafe Palembang consumers.The results showed that there was a significant difference at Mein Garden Cafe Palembang, it is known that the significant value of 0.045 <0.10, which means that there is a significant difference between online promotion and offline promotion.

The Influence Of Work-Related Social Media Use (WSMU) And Ethical Leadership On Innovative Work Behavior Mediated By Psychological Well-Being At Gojek Company In South Jakarta

Fri, 25 Jul 2025 06:03:35 +0700

This study aims to analyze and explain the influence of Work Related Social Media Use (WSMU) and Ethical Leadership on employees' Innovative Work Behavior, as well as the role of Psychological Well-Being as a mediating variable among Gojek employees in South Jakarta. The study employs a descriptive quantitative approach with a cross-sectional design to examine the effects of Work Related Social Media Use and Ethical Leadership on Innovative Work Behavior, alongside the mediating role of Psychological Well-Being. The unit of analysis consists of Gojek employees in South Jakarta aged between 25 and 40 years. The sample was determined based on the number of questionnaire items (28 questions) with a target of 116 respondents to ensure sufficient analysis and to anticipate incomplete data. Data were collected through questionnaires specifically designed to measure the research variables. Data analysis was conducted in stages, beginning with descriptive statistics using SPSS, followed by testing relationships among variables and mediation using Structural Equation Modeling (SEM) with AMOS. Model fit tests were performed using various fit indices to ensure the validity and strength of the relationships between variables. The results indicate that the four variables interact with each other and have significant positive effects. Both Work Related Social Media Use and Ethical Leadership directly enhance employees’ Psychological Well-Being and Innovative Work Behavior. Moreover, Psychological Well-Being acts as a mediator linking social media use and Ethical Leadership to work innovation. These findings emphasize the importance of Psychological Well-Being as a foundation for employee creativity and productivity. Therefore, companies are advised to optimize professional use of social media and to develop Ethical Leadership to create a psychologically healthy and sustainably innovative work environment.

Analysis Of Non-Physical Work Environment, Work Ethics, Work Discipline On Employee Work Productivity Asn At Lldikti Region 1 North Sumatra

Irfan Hafiz Nasution, Eli Delvi Yanti, Muhammad Yalzamul Insan — Fri, 25 Jul 2025 06:05:20 +0700

This study aims to analyze the influence of the non-physical work environment, work ethics, and work discipline on the productivity of ASN (civil servant) employees at LLDIKTI Region 1 North Sumatra. The method used is quantitative with multiple linear regression analysis, involving 40 respondents determined using the Slovin formula. The results show that the three variables—non-physical work environment, work ethics, and work discipline—have a positive and significant effect on ASN productivity, both partially and simultaneously. The Adjusted R Square value of 0.413 indicates that 41.3% of the variation in employee productivity can be explained by these three variables, while the remaining 58.7% is influenced by other factors outside this study.

Analysis Of The Foundation Of Customer Loyalty: The Influence Of Service Quality, Brand Image And Trust On Customer Loyalty Of Bank Syariah Indonesia KC Medan S. Parman 2025

Muhammad Arief Caesario, Roro Rian Agustin — Fri, 25 Jul 2025 06:07:14 +0700

This study aims to analyze the influence of service quality, brand image, and trust on customer loyalty with trust as an intervening variable in Bank Syariah Indonesia KC Medan S. Parman in 2025. The research uses a quantitative approach with a survey method to 200 customers through purposive sampling techniques. The data was analyzed using Structural Equation Modeling (SEM) with the help of AMOS 26 software. The results showed that service quality and brand image had a positive and significant effect on customer trust with a path coefficient value of 0.427 and 0.385 (p<0.05), respectively. Trust was proven to mediate the relationship between service quality and brand image on customer loyalty with a total influence of 0.519 and 0.462. These findings make a theoretical and practical contribution to the development of Islamic banking marketing strategies in increasing customer loyalty in today's digital era.

The Influence Of Leadership Style, Work Discipline And Work Ethic On Employee Performance At The Secretariat Of The Regional House Of Representatives Of North Sumatra Province

Mega Agnesi Lubis, Yohny Anwar, Muhammad Alfahmi — Fri, 25 Jul 2025 06:08:25 +0700

The purpose of this study is to analyze the influence of leadership style, work discipline and work ethic on employee performance in the Secretariat of the Regional House of Representatives of North Sumatra Province. The research method used in this study is using a quantitative model. The population in this study is all employees as many as 323 people at the Secretariat of the Regional People's Representative Council of North Sumatra Province. The sampling technique uses probability sampling draw.The number of samples in this study was 76 respondents. The data sources used in this study are primary and secondary. The technical data analysis in this study was carried out using Multiple Linear Regression using the SPSS Application. The results of data analysis show that leadership style has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance and work ethic has a positive and significant effect on employee performance.

Analysis Of Motivation And Job Satisfaction On Employee Performance At Hotelgrand Stabat Langkat

Laura Damaitista, Nuraini Kemalasari Istiqamah, Eli Delvi Yanti — Sat, 26 Jul 2025 06:15:12 +0700

This study aims to analyze the influence of work motivation and job satisfaction on employee performance at Hotel Grand Stabat Langkat. The research method used is associative with a quantitative approach. The sample consists of 32 hotel employees selected using total sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that work motivation has a positive and significant effect on employee performance, as indicated by a t-value of 2.240 and a significance level of 0.033. Job satisfaction also has a positive and significant effect on employee performance, with a t-value of 1.745 and a significance level of 0.041. Simultaneously, both variables have a significant influence on performance with an F-value of 3.525 and a significance level of 0.043. The coefficient of determination (R²) of 0.196 indicates that 19.6% of the variation in employee performance is explained by motivation and job satisfaction, while the remaining 80.4% is influenced by other factors not examined in this study. These findings suggest that effective management of motivation and job satisfaction is essential to enhance employee performance in the hospitality industry.

The Effect Of Communication, Leadership Style, And Organizational Culture On Employee Loyalty At PT Media Antar Nusa

Anggi Putri Anisyah, Emi Wakhyuni — Sat, 26 Jul 2025 00:00:00 +0700

Purpose : To determine whether communication, leadership style, and organizational culture influence employee loyalty at PT Media Antar Nusa. Research Methodology : This study employs a quantitative associative approach, utilizing questionnaires for data collection and multiple linear regression analysis for data analysis. Results : The findings reveal that communication, leadership style, and organizational culture each have a positive and significant impact on employee loyalty at PT Media Antar Nusa. Collectively, these factors also demonstrate a significant positive influence on employee loyalty. Contribution : This research offers practical implications for PT Media Antar Nusa to enhance employee loyalty through improved communication, participatory leadership, and aligning organizational culture with company values, reducing turnover. For researchers, it provides opportunities to apply management and organizational psychology theories while identifying gaps in prior studies. For future research, it opens avenues for exploration in other sectors or with additional variables, such as cultural alignment with workplace practices.

Analysis of Organizational Culture, Leadership Style, and Workload on the Performance of ASN Employees at the Dinas Perhubungan SUMUT

Nurmala Nurmala, Eli Delvi Yanti — Sat, 26 Jul 2025 08:57:46 +0700

This study aims to find the influence of organizational culture, leadership style, and workload on the performance of ASN employees at the North Sumatra Transportation Agency. The population in this study were all ASN employees at the North Sumatra Transportation Agency totaling 146 respondents. The number of samples taken was 59 people. The determination of the number of samples used in this study was determined using the Slovin formula because the population was more than 100. This study was conducted from 2025. Data collection was carried out using a questionnaire to produce primary-quantitative data which was then processed with SPSS version 25 with the multiple linear regression method. The results of the study showed that organizational culture, leadership style, and workload simultaneously had a positive and significant effect on ASN performance. Partially, these three variables also have a positive contribution to improving employee performance. A strong and adaptive organizational culture, a communicative and participatory leadership style, and a proportional division of workload have proven to be important factors in driving optimal ASN performance. The results of the determination coefficient test of 91.8% of ASN employee performance can be explained and obtained from the variables of organizational culture, leadership style and workload, while the remaining 8.2% is influenced by other factors.

Analysis Of Quality Websites, Social Media, And Influencer Marketing Based On Halal Food Products On Purchase Decisions At Mie Gacoan Mansyur Branch, Medan

Eva Santika, Elfitra Desy Surya, Annisa Sanny — Sun, 27 Jul 2025 00:00:00 +0700

This study aims to test and analyze the influence of website quality, social media, and influencer marketing based on halal food products on consumer purchase decisions at Mie Gacoan Mansyur Branch in Medan City. The research method used is a quantitative approach based on positivism with purposive sampling techniques. The data was collected through a questionnaire distributed to consumers who had made a purchase for three months. The sample totaled 96 respondents, and the data was analyzed using the SmartPLS application. The results of the study show that the quality of websites, social media, and influencer marketing have a positive and significant influence on purchasing decisions, respectively. This study has limitations in the scope of location and the number of respondents that only cover one restaurant branch. These findings contribute to the field of digital marketing and the halal food industry, and can be a reference for culinary business actors in optimizing digital marketing strategies that are in accordance with halal values to encourage consumer purchase decisions..

The Influence Of Work Ability, Work Compensation, And Work Supervision On Employee Performance At PT. Pembangunan Prasarana Sumatera Utara

Dea Nadya, Niken Wulandari, Juniarti Juniarti — Sun, 27 Jul 2025 09:01:25 +0700

This study ains to analyze how much influence work ability, work compensation, and work supervision have on employee performance at PT. Pembangunan Prasarana Sumatera Utara. Quantitative methods based on an associative approach were used in this investigation. All 55 workers of PT. Pembangunan Prasarana Sumatera Utara made up the population in this research. Multiple linear regression was utilized for data analysis, and saturation sampling was employed to choose the sample. It is evident from the estimated t value < t table (1.519 < 2.006) and a significant level of 0.135 > 0.05 that work ability does not impact performance, according to the findings of this research. According to the study's indicate that work compensation effects performance, this can be seen from the calculated t value> t table (5.321 < 2.006) and a significance level of 0.000 < 0.05, job remuneration does not effect performance. As the computed t value > t table (3.182 < 2.006) and a significant level of 0.002 < 0.05 show, the study's findings suggest that job supervision influences performance. Based on the estimated f value (54.637 > 2.78), a significant level of 0.000 < 0.05, and the fact that work ability, work compensation, and work supervision all impact employee performance at the same time, it is clear that these factors influence performance in this research.

Analysis Of The Effect Of Leadership And Workload On Job Satisfaction In The Out Bond Division Of PT JNE Express Medan Main Branch

Mhd Fikri Gunawan, Ikhah Malikhah, Emi Wakhyuni — Sun, 27 Jul 2025 09:02:56 +0700

The research analysis aims to determine whether Leadership and Workload have a positive and significant effect simultaneously on the job satisfaction of employees in the out bond division of PT JNE Express Cabang Utama Medan. The data analysis technique used is the associative research method with the help of the SPSS version 25. This study uses multiple linear regression analysis. The sample in this study was 55 respondents. Primary data collection using a questionnaire. The results of the study indicate that leadership has a positive and significant effect partially on employee job satisfaction in the outbound division of PT JNE Express Cabang Utama Medan. Workload has a positive and significant partial effect on employee job satisfaction in the out bond division of PT JNE Express Cabang Utama Medan. Leadership and Workload have a positive and significant simultaneous effect on employee job satisfaction in the out bond division of PT JNE Express Cabang Utama Medan.

The Influence Of Diversity And Inclusion On Employee Performance With Organisational Culture As An Intervening Variable At PT XYZ

Lukiyana Lukiyana, Diansyah Diansyah, Budhi Cahyanto — Sun, 27 Jul 2025 09:15:38 +0700

This study aims to analyse the effect of diversity and inclusion on employee performance at PT XYZ, with organisational culture as an intervening variable. The background of this study is based on the importance of diversity management and the creation of an inclusive work environment in improving individual and organisational performance. This study employs a quantitative approach using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the relationships between variables. The research was conducted in several stages, starting from literature and theory exploration, data collection from the research subjects, data validity testing using reliability and validity tests, data processing, and hypothesis testing. The data was analysed using the SmartPLS 4.0 application, with a sample size of 322 respondents. The results of the study indicate that diversity influences employee performance, but inclusion does not influence employee performance. Meanwhile, organisational culture has been proven to significantly moderate the relationship between diversity and inclusion on performance. These findings emphasise the importance of companies building a supportive and conducive work culture, so that the values of diversity and inclusion can be fully integrated into every work process. With a positive organisational culture, diversity and inclusion are not merely symbols or formal policies but genuinely drive collaboration, innovation, and productivity, thereby contributing to sustained improvements in employee performance.

Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan

Monica Oktavia, Muhammad Dharma Tuah Putra Nasution — Sun, 27 Jul 2025 09:51:55 +0700

This study aims to analyze the influence of cognitive image and affective image on visitor satisfaction at Pos Bloc Medan, a creative tourism destination that combines art spaces with historical colonial buildings. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS version 4. The sample consisted of 100 visitors selected through purposive sampling. The results showed that cognitive image had a positive and significant effect on visitor satisfaction (path coefficient = 0.481; t-statistic = 5.981), while affective image also had a positive and significant but smaller effect (path coefficient = 0.230; t-statistic = 3.012). The limitations of this study include the relatively small sample size and the scope being limited to one destination. This study contributes to the literature on destination image and tourist experience management, particularly in the context of cultural and creative tourism destinations in Indonesia. The findings offer practical implications for destination managers to emphasize the importance of improving physical attributes and creating deep emotional experiences to sustainably enhance visitor satisfaction.

The Effect Of Employee Training And Development On Work Productivity At CV. Sasana Citra Mandiri

Aldi Saputra, Rahmi Aryanti, Sri Ermelia — Sun, 03 Aug 2025 13:51:57 +0700

This study aims to determine the effect of employee training and development on work productivity at CV. Sasana Citra Mandiri. The methods used in this study include validity, reliability, multicollinearity, simultaneous test (F), partial test (t), multiple linear regression, and determination coefficient test (R²). The results of the study indicate that training and development simultaneously have a very strong and significant effect on work productivity, with a contribution of 97.9%, while the remaining 2.1% is influenced by other variables such as compensation and incentives and time and workload management. Partially, training has a greater effect than development on increasing productivity. With a correlation coefficient value of 0.99 and an adjusted R Square of 0.978, it can be concluded that employee training and development have a crucial role in driving work productivity in this company.

The Influence Of Location And Service Quality On Purchasing Decisions For Electrical Appliances At Paci Electrical Store In Palembang

Ellyza Putri Arum Sari, Esty Naruliza, Sri Ermelia — Sun, 03 Aug 2025 13:52:32 +0700

The objective of this study is to determine how location and service quality, both partially and simultaneously, influence consumer purchasing decisions for electrical equipment at Toko Listrik Paci Palembang. In this research, a sample of 250 respondents was selected to illustrate how consumers make purchasing decisions. Data were obtained from 250 individuals who completed the survey. The results show that the location variable (X1) has a significant effect on purchasing decisions (Y), with a significance value of 0.020 (less than 0.050), indicating that H0 is rejected and H1 is accepted. The service quality variable (X2) also has a significant influence, with a significance value of 0.000 (≤ 0.050), suggesting that service quality plays a crucial role in influencing consumer purchasing decisions. Location also shows a significant effect with a constant value of -0.105, indicating that service quality significantly contributes to consumer decision-making, supported by the significance value of 0.020. Being located in a market environment with numerous competing stores may reduce consumer purchasing decisions due to the abundance of alternatives. Customers' decisions to purchase electrical tools at Toko Listrik Paci Palembang are partially and simultaneously influenced by store location and the level of service provided. However, further research should consider additional elements that may affect customer choices.

Comparative Analysis Of Digital Marketing On Customer Loyalty At SUMSELPOST And MATTANEWS

Alfirdausya Eyara Putri, Sri Ermelia, Lily Rahmawati Harahap — Sun, 03 Aug 2025 13:53:14 +0700

This study aim to determine the comparison of digital marketing on customer loyalty between SumselPost and Mattanews in the city of Palembang. This tudy uses a quantitative and qualitative approach. Quantitative data was obtained through the distribution of questionnaires to respondents and processed using SPSS software to be analyzed statistically. Qualitative data was obtained from interviews and observations as a complement to provide an in-depth explanation of the quantitative results. Statistic analysis used a comparative hypothesis test in the form of an Independent Sample T-test to see whether there were differences between the two companies. The results of the study show that there is no significant differences in the implementation of digital marketing and customer loyalty between SumselPost and Mattanews. There are slight differences in strategy between the two companies but statistically not sufficient to provide a significant difference.

Comparative Analysis Of Workload On Employee Performance At Pt Dinamik Putra Perkasa Palembang And CV Honda Lestari

Anisa Basri, Lily Rahmawati Harahap, RY. Effendi — Sun, 03 Aug 2025 14:18:39 +0700

This study aims to examine differences in workload levels on employee performance at PT Dinamik Putra Perkasa Palembang and CV Honda Lestari Motorindo. The approach used is the independent Sample t-test method with saturated sampling technique, involving 35 respondents each from both companies. The results of validity, reliability, and normality testing show that the data collectedare eligible for further analysis. Based on the t-test results, a significance value of 0,000 was obtained which is smaller than 0.05, indicating a significant difference between the two companies. The average workload and employee performance were recorded higher at PT Dinamik Putra Perkasa . The findings of this study indicate that differences in the work system applied affect employee performance.

The Effect Of Human Resource Development On People And Organizational Culture On Employee Performance At Wyndham Opi Hotel Palembang

Rikky Iraawan, Esty Naruliza, Asma Mario — Sun, 03 Aug 2025 14:19:13 +0700

This study aims to prove whether there is an effect of job descriptions and worker This study aims to determine the effect of job descriptions and job specifications on employee performance at PT Cipta Prima Synergy in Palembang City. This study uses a quantitative approach with multiple linear regression analysis methods. The sample in this study amounted to 60 employees selected through probability sampling technique. The results of the analysis show that the research instrument has met the validity requirements because the calculated r value is greater than the r table (0.3), and is reliable with a Cronbach's Alpha value of 0.07 which is close to 1. Partial test (t test) shows that both job descriptions and job specifications have a significant influence on employee performance. Likewise with the results of the simultaneous test (F test), which shows that the two variables together have a significant effect on employee performance. The object of this research is PT Cipta Prima Synergy, a national private company incorporated in the field of coal transportation services as well as the sale of spare parts for heavy equipment vehicles, located on Jl. Pangeran Ayin No. 302/06-07 RT.03/RW.05, Sukamaju Village, Sako District, Palembang City.

The Influence Of Job Descriptions And Job Specifications On Employee Performance At PT. Cipta Prima Synergy

Mita Mita, Rahmi Aryanti, RY. Effendi — Sun, 03 Aug 2025 14:19:49 +0700

Analisa Transformasi Digital Dengan Pendekatan Technology Acceptance Model (Studi Kasus Pada PT Mirae Asset Sekuritas Indonesia)

Faizir Rahmadi Isman, Iyus Wiadi — Wed, 06 Aug 2025 06:18:33 +0700

Dalam era industri 4.0, transformasi digital menjadi kebutuhan mutlak bagi perusahaan untuk tetap kompetitif di tengah perkembangan teknologi yang pesat. Perusahaan yang melakukan transformasi digital menunjukkan komitmen untuk terus berinovasi dan menjadi pilihan utama bagi konsumen, khususnya di sektor keuangan dan investasi yang sangat bergantung pada pemanfaatan teknologi informasi. PT Mirae Asset Sekuritas Indonesia (MASI), sebagai perusahaan yang bergerak di bidang investasi, terus beradaptasi dengan perkembangan teknologi melalui implementasi sistem digital yang terintegrasi guna meningkatkan kualitas layanan dan efisiensi operasional, sesuai dengan regulasi dari otoritas terkait seperti Bursa Efek Indonesia, OJK, dan pemerintah. Penelitian ini bertujuan untuk menganalisis penerimaan transformasi digital di PT MASI dengan menggunakan pendekatan Technology Acceptance Model (TAM). Fokus utama penelitian terletak pada persepsi kemudahan penggunaan dan kebergunaan sistem digital yang diterapkan perusahaan dalam mendukung proses pengambilan keputusan, riset pasar, dan pelayanan nasabah. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan studi kasus, melibatkan wawancara mendalam dan observasi sebagai teknik pengumpulan data utama. Hasil penelitian menunjukkan bahwa proses transformasi digital di PT MASI diterima secara positif oleh para pemangku kepentingan internal, didorong oleh dukungan manajemen, keterlibatan karyawan, serta infrastruktur teknologi yang memadai. Teknologi digital terbukti mampu meningkatkan efisiensi dan akurasi layanan, meskipun masih terdapat tantangan dalam hal integrasi sistem dan peningkatan kompetensi sumber daya manusia. Secara keseluruhan, PT MASI berada pada jalur yang progresif dalam membangun ekosistem digital yang adaptif dan berkelanjutan.

Analysis Of Electronic Word Of Mouth As An Intervening Variable Between Store Atmosphere And Purchase Decisions (Survey Of Consumers Cendana Coffee, Food & Beverage Tasikmalaya)

Dina Hernawati, Budhi Wahyu Fitriadi, Ghaling Achmad Abdul Ghonisyah — Wed, 06 Aug 2025 06:19:20 +0700

This study aims to analyze the influence of Electronic Word Of Mouth as an intervening variable between Store Atmosphere and Purchasing Decisions on Cendana Coffee, Food & Beverage Tasikmalaya consumers. The development of the food and beverage industry in Tasikmalaya encourages relationships between small and large food and beverage businesses, especially in the café industry. When consumers experience a positive atmosphere in a coffee shop, they are more likely to share their positive experiences online. This has the potential to influence purchasing decisions. The research method used is quantitative with a causal associative research type with a survey approach. Data were collected through an online questionnaire distributed to 100 consumer respondents of Cendana Coffee, Food & Beverage Tasikmalaya, selected using a purposive sampling technique. Data analysis was carried out using validity tests, reliability tests, and simple mediation models with the help of SPSS software version 25. The results of the study show that store atmosphere has a significant influence on purchasing decisions of Cendana Coffee Food & Beverage Tasikmalaya consumers. Store Atmosphere has a significant influence on Electronic Word Of Mouth at Cendana Coffee Food & Beverage Tasikmalaya. Store Atmosphere has a significant influence on purchasing decisions through Electronic Word Of Mouth. Electronic Word Of Mouth is proven to be able to mediate Store Atmosphere on purchasing decisions at Cendana Coffee Food & Beverage Tasikmalaya.

The Effect Of Price, Promotion, And Trust On Product Purchase Decisions On The Shopee Marketplace

Basar Maringan Hutauruk, Yos Soejarminto — Wed, 06 Aug 2025 06:30:40 +0700

This study aims to determine the Effect of Price, Promotion, and Trust on Product Purchase Decisions on the Shopee Marketplace, this research method is a quantitative type of population in this study are Students of Pelita Bangsa University Faculty of Economics and Business class of 2017 who have transacted on the Shopee marketplace, researchers used a Proportional Random Sampling sampling technique totaling 95 people. The data taken in this study used a questionnaire method. Instrument testing in this study used a validity test, reliability test, and analysis method using multiple linear tests with a coefficient of determination test (R2), t test, and f test. This study used the help of the SPSS version 23 application. The results of this study indicate that the price variable does not have a partial effect on product purchase decisions on the Shopee marketplace, this is proven by the t test. while the promotion variable and the trust variable have a positive and significant partial effect on the product purchasing decision variable on the Shopee Marketplace. The price, promotion, and trust variables have a simultaneous effect. This is proven by the f test conducted by the researcher where the calculated f value is greater than the f table, namely 49.046> 3.097 and a significance value of 0.000 <0.05, and the results of the determination coefficient test (R2) obtained a percentage of 60.5% of the Purchase Decision variable influenced by the Price, Promotion, and Trust variables, while 38.2% is influenced by other variables not explained in this study.

The Influence Of Current Ratio (Cr) And Total Asset Turnover (Tato) On Return On Asset (Roa) At Pt Astra International Tbk For The Period 2009-2024

Fika Nurmayanti, Achmad Agus Yasin Fadli — Fri, 08 Aug 2025 07:29:28 +0700

This study aims to analyze the influence of the Current Ratio (CR) and Total Asset Turnover (TATO) on Return on Assets (ROA) at PT Astra International Tbk during the period 2009–2024. The research employs a quantitative approach using multiple linear regression analysis, along with t-tests and F-tests to assess the partial and simultaneous effects of the independent variables on the dependent variable. The findings indicate that, partially, the Current Ratio does not have a significant effect on ROA, with a t-value of 0.745 and a significance level of 0.470 (> 0.05). Conversely, Total Asset Turnover has a significant positive effect on ROA, evidenced by a t-value of 5.198 and a significance level of 0.000 (< 0.05). Simultaneously, both CR and TATO significantly influence ROA, as demonstrated by an F-value of 14.345 and a significance level of 0.001 (< 0.05).

The Influence Of Operating Expenses To Operating Income Ratio (BOPO) And Loan To Deposit Ratio (LDR) On Non Performing Loan (NPL) At Pt Bank Pan Indonesia Tbk For The Period 2015-2024

Syachel Muzaqi Zaiparna, Achmad Agus Yasin Fadli — Fri, 08 Aug 2025 09:25:06 +0700

The purpose of this research is to determine the effect of the Operational Cost of Operating Income (BOPO) and the Loan to Deposit Ratio (LDR) on Non-Performing Loans (NPL) at PT Bank Pan Indonesia Tbk for the period 2015-2024, both partially and simultaneously. The method used is the Quantitative Method. The sample used is the income statement and balance sheet of PT Bank Pan Indonesia Tbk for the period 2015-2024. Data analysis is performed using descriptive statistical tests, classical assumption tests, multiple regression analysis, hypothesis tests, and coefficient of determination tests. The results of the study show that partially, the Operational Cost of Operating Income (BOPO) has a significant effect on Non-Performing Loans (NPL) with a significance value of 0.005 < 0.5 and a t-value of 3.990 > t-table 2.365. The Loan to Deposit Ratio (LDR) does not have a significant effect on Non-Performing Loans (NPL) with a significance value of 0.216 > 0.05 and a t-value of 1.361 > t-table 2.365. The results of the simultaneous test of Operational Costs to Operational Income (BOPO) and Loan to Deposit Ratio (LDR) have a positive and significant effect on Non-Performing Loans (NPL) with a significance value of 0.015 < 0.05 and calculated F value of 8.099 > table F value of 4.74. The results of the Coefficient of Determination test show R Square of 0.698 or 69.8%, which means that together the influence of Operational Costs to Operational Income (BOPO) and Loan to Deposit Ratio (LDR) on Non-Performing Loans (NPL) contributes 69.8%, while 30.2% is influenced by other variables outside this research model.

Millennial-Style Nangkring: Millennial Lifestyle Trends, Social Identity, Millennial Characteristics, And Coffee Shop Design

Neli Agustin, Ahmad Soleh, Dodi Hardinata — Wed, 13 Aug 2025 10:26:03 +0700

The purpose of this study is to understand millennial lifestyle trends, social identity, millennial characteristics, and coffee shop design for millennials, in addition to being a place to gather, do office work, or complete student assignments. Cafes are also often recognized by many people as indicators of social class identity for the younger generation in Bengkulu. This study can also help improve understanding, especially about the phenomenon of human behavior that makes cafes a place to show social class. This study is conducted using phenomenological research and qualitative methodology. The informants are sixty millennials who often spend their free time in high-end cafes, which were the main data sources. Data allocation was spread across six cafes in Bengkulu, which were categorized accordingly. Data collection was carried out through interviews, field observations, and documentation. The analysis stages were carried out. The findings showed that lifestyle trends have a very high level of attraction. In addition, identity and social recognition are very important, because millennials often seek recognition from their friends through hanging out in cafes. Cafes as a second home for millennials who consider cafes to be the most comfortable place to gather and relax, even to do office work to college assignments. an attractive cafe interior design can increase millennial interest in hanging out there. technology and lifestyle of a millennial, seen from how millennials order menus and use technology can reflect their lifestyle. attitude and motivation, millennial attitudes can be seen from the way they interact with cafe staff and enjoy their time there, while their motivation can be influenced by the desire for relaxation and increasing peace of mind and even wanting a high social class from others.

The Effect Of Total Asset Turnover (TATO) And Net Profit Margin (NPM) On Return On Assets (ROA) At PT Mustika Ratu TBK For The 2015-2024

Fitri Febriyani, Achmad Agus Yasin Fadli — Thu, 14 Aug 2025 07:59:33 +0700

This study aims to determine the effect of Total Asset Turnover and Net Profit Margin on Return On Asset at PT Mustika Ratu tbk 2015-2024. Both partially and silently. The population of this study uses secondary data obtained from the annual financial statements of PT Mustika Ratu, Tbk during the period 2015-2024. This study is a descriptive analysis study with a quantitative method approach. The data collection technique in this study uses classical assumption test techniques, namely in the form of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The data analysis technique in this study uses multiple linear regression analysis. Based on the results of the study, the total asset turnover was partially unaffected, there was no significant influence on the Return On Asset with a t-calculated value that was smaller than the t-table value, which was -0.394 < 2.306, and a significance value of 0.705 > 0.05. In the Net Profit Margin variable, there is a significant influence on Return On Asset with a t-calculated value greater than the t-table of 35.898 > 2.306 and a significance value of 0.000 < 0.05. Together, Total Asset Turnover and Net Profit Margin have a positive and significant effect on Return On Asset with an F-calculated value greater than the F-table value of 830,303 > 4.74 and a significance value of 0.000 < 0.05.

The Influence Of Leverage And Firm Size On Profitability At PT Adhi Karya (Persero) TBK For The Period 2014-2023

Rudi Sanjaya, Zahra Oktavia Ananda — Fri, 15 Aug 2025 08:13:38 +0700

This research investigates the influence of Leverage and Firm Size on the Profitability of PT Adhi Karya (Persero) Tbk during the 2014–2023 period, both individually and jointly. The financial indicators examined include the Debt to Equity Ratio (DER), Firm Size, and Return on Assets (ROA). The study focuses on PT Adhi Karya (Persero) Tbk, utilizing secondary data derived from the company's annual financial reports spanning 2014 to 2023. An associative quantitative approach was employed, with data collected through documentation. Data analysis involved descriptive statistics, classical assumption testing, multiple linear regression, correlation analysis, determination testing, and hypothesis testing, all performed using SPSS version 27. The findings indicate that, on a partial basis, the Debt to Equity Ratio does not significantly impact Return on Assets, as evidenced by a t-value of -1.001 (less than the critical t-value of 2.365) and a significance level of 0.350 (greater than 0.005). Conversely, Firm Size does have a significant partial effect on Return on Assets, with a t-value of -4.838 (less than 2.365) and a significance value of 0.002 (less than 0.005). Collectively, Leverage and Firm Size significantly affect Profitability, as reflected by an F-value of 14.492 (greater than the critical F-value of 4.74) and a significance level of 0.003 (less than 0.05). The Adjusted R-Square value indicates that 75% of the variation in Return on Assets can be explained by the variables studied, while the remaining 25% is attributed to factors beyond the scope of this research.

Marketing Strategy Of Tutoring Services With New Branding Of Former Primagama License In Bekasi Regency 2025

Nico Albarino Saputra, Zeisha Sahela — Tue, 19 Aug 2025 14:31:37 +0700

The growth of the non-formal education sector in the capital city’s buffer zones has created intense competition among similar institutions. Following the expiration of the Primagama brand license, this institution faces challenges in rebuilding its brand image while simultaneously attracting new students. This study aims to analyze and formulate effective marketing strategies for the former Primagama tutoring institution in Bekasi Regency. The research employs a qualitative approach with a case study method, focusing on the ex-Primagama tutoring institution. The subjects of the study include institutional managers, students, and parents. Data were collected through in-depth interviews, operational observations, and documentation studies consisting of promotional materials, activity reports, and registration records. Source and method triangulation were applied to enhance the validity and reliability of the findings. The data were analyzed using thematic analysis techniques through iterative stages of data reduction, data presentation, and conclusion drawing. The findings reveal that the key factors for successful marketing strategies include improving service quality, utilizing digital marketing, gathering positive reviews, rebranding, and innovating in learning programs. These strategies have proven effective in attracting new students and strengthening institutional competitiveness. The results highlight the importance of consistent implementation, regular evaluation, and the development of technology-based curricula to ensure the institution remains adaptive to market demands. This research is expected to provide both practical and theoretical contributions to the development of marketing strategies in the non-formal education sector in the digital era.

The Effect Of Long Term Debt To Equity Ratio And Company Size On Share Price At PT Japfa Comfeed Indonesia Tbk For The Period 2015-2024

Syara Irna Aulia, Achmad Agus Yasin Fadli — Tue, 19 Aug 2025 14:58:51 +0700

This study aims to determine the Long Term Debt to Equity Ratio and Company Size on the Share Price of PT Japfa Comfeed Indonesia Tbk for the period 2015-2024, both partially and simultaneously. This study uses quantitative methods with secondary data. The research population is the financial statements of PT Japfa Comfeed Indonesia Tbk, and the sample is in the form of financial position reports and stock overviews for 2015-2024. Data analysis was performed with multiple liner regression using SPSS v25. The F test shows that LTDER and Company Size simultaneously have a significant effect on stock prices. The T test results show that LTDER has a negative and partially significant effect on stock prices, while Company Size has no significant effect partially on the stock price of PT Japfa Comfeed Indonesia Tbk for the period 2015-2024.

The Utilization Of Digital Business By MSMES In Improving Sales

Dian Septiana Sari, Nella Simanjutak, Rominta Natalia Situmorang — Wed, 20 Aug 2025 15:53:12 +0700

Digital Marketing is currently widely used by the public as one of the media that supports a business. The approach used in this research is a qualitative approach. The purpose of this study is to analyze the effect of digital marketing utilization in increasing sales of MSMEs in Indonesia. This research is based on a literature study (Library Research). In this study, researchers used the observation method as a data collection method to obtain secondary data. The results of this study indicate that the use of social media for some MSMEs provides benefits, among others, as a means to communicate directly with customers, as a means of product promotion, collecting data on customer needs and desires, providing responses and input to consumers as a basis for decision making in transactions. MSMEs that have a competitive advantage have several characteristics such as good and quality human resources, optimal in utilizing technology, able to increase productivity and product quality, have a wide network and market reach, a structured management system, adequate capital and have an entrepreneurial spirit and an extensive business network. The conclusion of this study is that digital marketing has a significant effect on increasing sales of MSME products. The most widely used social media is E-Commerce. Facebook (FB), Instagram (IG) and Twitter, while whatsapp business is the main media for communication/chat with customers. The most perceived benefit is that communication with customers and suppliers is more intensive and effective and efficient, because it can communicate directly for 24 hours / real time. The transaction process is easier and cheaper because the communication media only incurs credit costs to support communication. Keywords: Digital Marketing, MSMEs.