Jurnal Fokus Manajemen

An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor

Aris Jona Pangaribuan, Wulan Dayu, Hendra Utama — Fri, 21 Aug 2026 14:22:56 +0700

This study aims to analyze the influence of brand image, price, and digital marketing through Instagram social media on consumer purchasing decisions at PT. Sardana Indahberlian Motor. In the midst of competitive automotive industry competition, companies are required to optimize digital platforms and strengthen brand value. This study uses a quantitative approach and the determination of the number of samples for this study uses the Slovin formula so that a sample of 95 respondents is obtained and the collection uses a questionnaire with a Likert scale. The data analysis technique used is validity testing, reliability, and classical assumptions then multiple linear regression analysis with hypothesis testing using the t test and F test at α = 5% using SPSS software version 26. The results of the study indicate that partially, brand image and digital marketing have a significant effect on purchasing decisions. The price variable also shows a positive influence driven by the suitability between product quality and the value paid by consumers. Simultaneously, the three independent variables contribute significantly in shaping consumer purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, which amount to 70% percent, while the remaining 30% is explained by other variables outside this study

The Effect of E-Performance and Motivation on Employee Performance at the Gorontalo Provincial Agriculture Office

Putri Maharani Olii, Rizan Machmud, Yulinda L. Ismail — Fri, 21 Aug 2026 14:23:23 +0700

This study aims to analyze the influence of E-Performance and Motivation on Employee Performance at the Gorontalo Provincial Agriculture Office. This study employs a quantitative approach using a survey method involving 135 civil servant respondents. Data were collected through the distribution of questionnaires to employees and analyzed using multiple linear regression analysis with the assistance of SPSS version 22. Data testing techniques included a multicollinearity test, a t-test (partial), an F-test (simultaneous), and a coefficient of determination (R²) test. The results indicate that, partially, E-Performance has a positive and significant effect on Employee Performance with a calculated t-value of 8.981 and a significance level of 0.000. Motivation also has a positive and significant effect on Employee Performance, with a calculated t-value of 7.800 and a significance level of 0.000. Simultaneously, E-Performance and Motivation have a significant effect on Employee Performance, as evidenced by a calculated F-value of 66.506 and a significance level of 0.000. The coefficient of determination (R²) value of 0.502 indicates that 50.2% of the variation in Employee Performance can be explained by E-Performance and Motivation, while the remainder is influenced by other variables outside the scope of this study. Based on the results of this study, it can be concluded that E-Performance and Motivation are important factors that must be considered in efforts to improve employee performance. Therefore, the Gorontalo Provincial Agriculture Office is advised to optimize the implementation of the E-Performance system and enhance employee motivation to support optimal performance improvement.

The Influence of Financial Literacy and Instagram Social Media on Financial Management of Generation Z in Bengkulu City

Sampirman Wahyudi, Nirta Vera Yustanti, Rina Trisna Yanti — Fri, 21 Aug 2026 14:35:26 +0700

This study aims to examine the influence of financial literacy and Instagram usage on financial management behavior among Generation Z in Bengkulu City. A quantitative approach with associative methods was applied. Data were collected using a Likert-scale questionnaire distributed via Google Form. The sample consisted of 150 Generation Z respondents aged 18–25 years. Data analysis employed multiple linear regression using SPSS software. The findings reveal that both financial literacy and Instagram usage have a positive and significant effect on financial management behavior, both partially and simultaneously. The coefficient of determination (R²) is 0.489, indicating that 48.9% of the variation in financial management behavior is explained by the two variables. The study is limited to Generation Z in Bengkulu City, so the results cannot be generalized to the broader population. This research contributes to the field of financial management and digital literacy, and provides insights for policymakers to design financial education programs through social media platforms.

Analysis of the Influence of Company Policies, Work–Life Balance, and Financial Compensation on Employee Job Satisfaction at PT. Indah Mandiri Sari

Brian Bastanta Surbakti, Darmilisani Darmilisani, Saimara Sebayang — Fri, 21 Aug 2026 00:00:00 +0700

This study examines the influence of company policies, work–life balance, and financial compensation on employee job satisfaction at PT. Indah Mandiri Sari. A quantitative approach was employed using a survey method, with data collected through questionnaires and analyzed using multiple linear regression with SPSS 25. The results of the partial tests show that company policies, work–life balance, and financial compensation each have a positive and significant effect on job satisfaction. The simultaneous test results also indicate that these three variables jointly have a significant effect on employee job satisfaction. Furthermore, the coefficient of determination reveals an Adjusted R Square value of 0.922, indicating that 92.2% of the variation in job satisfaction can be explained by company policies, work–life balance, and financial compensation, while the remaining 7.8% is influenced by other factors not examined in this study. These findings suggest that improving company policies, maintaining work–life balance, and providing fair financial compensation are essential in enhancing employee job satisfaction.

The Effect of Brand and Promotion on Buying Interest at PT. Astra International Auto 2000 Medan-Binjai

Christian Abednego, Husni Muharam Ritonga, Slamet Widodo — Fri, 21 Aug 2026 14:48:15 +0700

This study aims to determine the influence of brand and promotion on buying interest at PT. Astra International Auto 2000 Medan-Binjai. This study uses a quantitative method involving 90 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that the t-test results indicate that the t-count of the brand variable is 4,527, while the t-table is 1.987. Because the t-count> t-table and the significant value of t is 0.000 <0.05, then Ha is accepted and Ho is rejected. This indicates that the brand partially has a positive and significant effect on purchasing interest. The t-test results show that the t-count of the promotion variable is 22,761 while the t-table is 1.987. Since t count > t table and the significant value of t is 0.000 < 0.05, then Ha is accepted and Ho is rejected. Thus, promotion has a partial positive and significant effect on purchase intention, although its effect is bigger than brand. Since F count > F table, then Ha is accepted and Ho is rejected. Thus, brand and promotion simultaneously have a significant effect on buying interest.

The Influence of Human Resource Development, Leadership, and Organizational Culture on the Performance of ASN Employees at the PUPR Service of North Sumatra Province

Dheo Pradika, Kholilul Kholik, Hasrul Azwar Hasibuan — Fri, 21 Aug 2026 14:52:05 +0700

This study aimed to examine the effect of human resource development, leadership, and organizational culture on the performance of civil servant employees at the Public Works and Spatial Planning Office of North Sumatra Province. The study used a quantitative approach with an associative method. The population consisted of 55 employees, all of whom were selected as the sample using a saturated sampling technique, resulting in 55 respondents. Primary data were collected through questionnaires and were processed using SPSS version 24. Data analysis was conducted using multiple linear regression to test the relationship between the independent variables and the dependent variable. The results showed that human resource development, leadership, and organizational culture, both partially and simultaneously, had a positive and significant effect on employee performance. Human resource development had a regression coefficient of 0.148 with a t-value of 2.195 and a significance value of 0.033. Leadership had a regression coefficient of 0.340 with a t-value of 6.045 and a significance value of 0.000. Organizational culture had a regression coefficient of 0.212 with a t-value of 2.927 and a significance value of 0.005. Simultaneously, the F-value was 229.750 with a significance value of 0.000. Leadership was the most dominant variable influencing employee performance, as it had the highest regression coefficient and t-value. The coefficient of determination (adjusted R²) was 0.927, indicating that 92.7% of the variation in employee performance was explained by the three variables, while the remaining percentage was influenced by other factors outside this study. The correlation coefficient (R) was 0.965, indicating that the relationship between the independent variables and the dependent variable was categorized as very strong.

The Effect of Work Stress and Compensation Dissatisfaction on Turnover Intention among Generation Z Employees in Medan City

Puteri Amelia Chaida, M. Toyib Daulay, Sri Rahayu — Fri, 21 Aug 2026 14:58:56 +0700

This study aims to analyze the effect of work stress and compensation dissatisfaction on turnover intention among Generation Z employees in Medan City. The study employed an associative quantitative survey using a Likert-scale questionnaire distributed to 110 respondents. The sample size was determined using G*Power, and the data were analyzed with SPSS version 24 through data quality tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. Results: Work stress had a positive and significant effect on turnover intention, with a coefficient of 0.350, t-value of 5.453, and significance of 0.000. Compensation dissatisfaction also had a positive and significant effect, with a coefficient of 0.604, t-value of 8.825, and significance of 0.000. Simultaneously, both variables had a significant effect with an F-value of 69.469 and significance of 0.000. The adjusted R Square of 0.557 indicates that 55.7% of turnover intention is explained by the model. The study is limited to Generation Z employees in Medan City and uses two independent variables. The study contributes to human resource management, particularly employee retention among young workers.

Income Smoothing Practices In Terms Of Cash Holding, Size, And Stock Value In Mining Companies On The Indonesia Stock Exchange

Renaldi Surbakti, Pipit Buana Sari, Geby Citra Ananda — Fri, 21 Aug 2026 00:00:00 +0700

The purpose of this study is to analyze the influence of cash holdings, size, and share value on income smoothing practices in mining companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2024 period. This study employed quantitative methods. Secondary data were used, in the form of financial reports and share price data from mining companies for the 2020-2024 period. Purposive sampling was used in accordance with established criteria. Data analysis used descriptive statistics and logistic regression to test the influence of independent variables on income smoothing practices. The results showed that cash holdings, company size, and share value significantly influenced income smoothing practices. This suggests that a company's cash level, size, and share value can influence management's tendency to smooth income to maintain performance stability and maintain investor confidence. This study is limited by its sample size, which is limited to the mining sector and its relatively short observation period, thus limiting the generalizability of the results. Furthermore, the measurement of income smoothing practices uses only one measurement model. The contribution of this research is expected to provide additional literature on the factors that influence income smoothing practices in the mining sector, as well as become a consideration for investors, creditors, and regulators in assessing the quality of earnings and stability of company performance.

The Impact of Non-Performing Loans on Credit Growth of Commercial Banks in Indonesia

Muhammad Ghifari Andrian, Maria C. Widiastuti — Fri, 21 Aug 2026 15:09:46 +0700

This study aims to examine the impact of bank-specific internal factors, namely non-performing loans, equity to total assets, operating expenses to total assets, liquid assets to total assets, and sensitivity to market risk on the credit growth of commercial banks in Indonesia listed on the Indonesia Stock Exchange (IDX) during the 2021-2025 period. The sample consists of 41 banks with a total of 205 annual observations. The analysis technique used is panel data regression with the Random Effect Model method utilizing Eviews 10 software. The results show that the equity capital ratio has a significant positive influence on credit growth, conversely, the non-performing loan ratio has a significant negative influence on credit growth, while the operating expenses ratio, liquidity adequacy ratio, and sensitivity to market risk do not show a significant impact on banking credit growth. These outcomes provide a crucial impact for bank management to optimize internal capital structures and tighten asset portfolio quality control to mitigate credit risk and achieve sustainable financial intermediation performance.

Analysis of Inventory Management in Supporting Smooth Production Processes at Bakpia Djava Yogyakarta

Fri, 21 Aug 2026 15:21:27 +0700

Inventory management plays a crucial role in ensuring smooth production processes in the food industry. Adequate raw material availability coupled with effective inventory management are key factors in maintaining production continuity while maintaining product quality. This study aims to examine the implementation of inventory management in supporting smooth production processes at Bakpia Djava Yogyakarta. The study employed a qualitative approach using descriptive methods. Data collection was conducted through observation, interviews, and documentation during industrial visits. Furthermore, the data were analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The findings indicate that Bakpia Djava implements inventory management through the procurement of raw materials from multiple suppliers to minimize the risk of distribution delays and crop failure. Inventory management is carried out using the First In First Out (FIFO) system, accompanied by quality inspections of raw materials upon receipt. In addition, the company establishes a structured division of tasks at each stage of production, conducts periodic employee training, and performs routine maintenance on production equipment to improve operational effectiveness. The implementation of this strategy has proven effective in ensuring raw material availability, ensuring smooth production processes, and maintaining product quality. Therefore, systematically planned and managed inventory management is a crucial aspect in supporting the continuity of production activities at Bakpia Djava Yogyakarta.

The Effect of Mental Health and Work Environment on Employee Productivity: Evidence from CV Anugerah Sukses Lubuklinggau

Rina Agustin, Sardiyo Sardiyo, Yuli Eprianti, Surajiyo Surajiyo — Mon, 24 Aug 2026 10:23:00 +0700

This study aims to determine the influce of mental health on Employee productivity in the modern business era, Using a quantitative apporach with a survey method, data was collected from distributing questionnaires to employees and analyzed using multiple linear regression usinng multiple linear regression using the SPSS22 program The result of the study showed that interviews,questionnaires, observations, and documentation. analyzed using SPSS22 the result of the study showed that partially mental health has a positive and significant effect on employee productiviy. Simultaneously, it has an effect on employee productivity. The result of the coefficient of determination show that mental health and work environment variables are able to explain variations in employee productivity by 46,2%, while the rest is influced by other fatctors outside the research model this finding indicates that the work environment is the most dominant variable in influencing employee productivity.Based on the result of study, it can be concluded that mental health and the work environment are important factors increasing employee productivity therefore,companies are advised to pay attetion to the pyschological condition of employees and creat a comfortabel, safe,and conducive work environment of increase work productitvity optimally.

The Influence of Work Culture and Work Discipline on Employee Performance with Work Motivation as a Moderating Variable

Ari Juniarto, Herman Paleni, Surajiyo Surajiyo — Mon, 24 Aug 2026 10:42:47 +0700

The purpose of this study is to analyze the influence of work culture and work discipline on employee performance with motivation as a moderating variable at the Regional Secretariat of Musi Rawas Regency. This study uses a quantitative method with a population of 348 employees and a sample of 187 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results show that work culture has a positive and significant effect on employee performance with a t-statistic value of 4.095 and a p-value of 0.000. Work discipline also has a positive and significant effect on employee performance with a t-statistic value of 1.914 and a p-value of 0.000. Simultaneously, work culture and work discipline have a significant effect on employee performance with a p-value of 0.000. The moderation test results indicate that motivation does not moderate the effect of work culture on employee performance (t = 2.590; p = 0.056), but motivation moderates the effect of work discipline on employee performance (t = 3.799; p = 0.010). This study has limitations because it was only conducted on employees of the Regional Secretariat of Musi Rawas Regency, so the results may not be generalized to other government institutions. This research contributes to the field of human resource management, particularly in improving employee performance through strengthening work culture, work discipline, and motivation in public sector organizations

The Influence of Communication and Teamwork on Employee Performance with Job Satisfaction as an Intervening Variable at CV Anugerah Sukses Lubuk Linggau City

Susan Jenni, Sardiyo Sardiyo, Yulpa Rabeta — Mon, 24 Aug 2026 11:00:30 +0700

This study aims to determine the effect of communication and teamwork on employee performance with job satisfaction as an intervening variable at CV. Anugerah Sukses Lubuk Kupang, Lubuk Linggau City. This study employed a quantitative a approach using a survey method. Data were collected through questionnaires distributed to 50 employees and analyzed using SPSS version 22. The results showed that communication had a significant effect on employee performance. Teamwork also had a significant effect on employee performance. Job satisfaction significantly affected employee performance. further more, communication had a significant effect on job satisfaction, while teamwork had a significant effect on job satisfaction. The mediation analysis indicated that job satisfaction wa able to mediate the effect of communication on employee performace, as well as mediate the effect of teamwork on employee performance. These findings indicate that communication teamwork, and job satisfaction are important factors influencing employee performance. Therefore, the company is recommended to improve the quality of communication, strengthen teamwork among employees, and create a work environment the enhances job satisfaction to support optimal employee performance.

The Influence of Work Life Balance and Workload on Employee Performance with Job Stress as an Intervening Variable at Karang Jaya Public Health Center

Putri Ayu Permata, Hardi Mulyono, Ade Famalika — Mon, 24 Aug 2026 11:10:50 +0700

This study aims to analyze the effect of Work Life Balance and Workload on Employee Performance with Job Stress as an intervening variable in Karang Jaya Community Health Center employees. The research method used in this study is a quantitative method with a descriptive-causal approach. The study population consisted of 50 State Civil Apparatus (ASN) health workers, all of whom were sampled using a saturated sampling technique. Data collection was carried out through questionnaires, while data analysis used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS. The results of the study indicate that work life balance does not significantly affect employee performance, while workload has a positive and significant effect on employee performance. In addition, work life balance and workload do not significantly affect work stress. The results of the indirect effect test indicate that work stress is unable to act as an intervening variable in the relationship between work life balance and employee performance or between workload and employee performance. Thus, workload is a factor that directly influences employee performance, while work stress has not been proven to act as an intervening variable in the research model. The results of this study are expected to be a consideration for the Karang Jaya Health Center in managing workloads optimally to improve employee performance.

The Influence Of Viral Marketing And Word Of Mouth (WOM) On Purchase Intention For Glad2glow Products (Case Study Of Students Of The Faculty Of Economics And Business)

Putri Henida Yuliana, Sri Ekowati — Mon, 24 Aug 2026 11:34:50 +0700

This study aims to determine the effect of viral marketing and word of mouth (WOM) on purchase intention for Glad2Glow products. This research is a quantitative descriptive study. The population was Glad2Glow consumers, with a total sampling technique used. A questionnaire was used for data collection. Data analysis included descriptive analysis, inferential analysis using SPSS, multiple linear regression analysis, and coefficient of determination (R2) analysis. The results of this study indicate that viral marketing has a positive effect on purchase intention for Glad2Glow products. This means that the more effective the viral marketing strategy, the higher the consumer purchase intention. Word of mouth (WOM) also has a positive effect on purchase intention for Glad2Glow products. The better the communication and recommendations between consumers, the higher the purchase intention. Viral marketing and word of mouth (WOM) simultaneously or together have a positive and significant effect on purchase intention for Glad2Glow products, indicating that both independent variables play a significant role in increasing consumer purchase intention for Glad2Glow products.

Analysis of the Effectiveness of the Apron Movement Control Unit Supervision in Maintaining the Safety of Ground Support Equipment Movements at the Komodo Class II Airport Operation Unit

Jagad Haria Wicaksana, Kardi Kardi, Ika Endrawijaya — Mon, 24 Aug 2026 11:57:19 +0700

This research is motivated by the findings of anomalous minor incidents involving Ground Support Equipment (GSE) vehicles during non-peak hours at the Class II Komodo Airport apron. This study aims to analyze the effectiveness of the supervisory function implementation of the Apron Movement Control (AMC) Unit and to formulate strategic strengthening measures to maintain the safety of GSE movements so that operational accidents do not occur. The method used is descriptive qualitative, with data collection techniques including field observation, documentation study, and in-depth interviews with informants. The research results indicate that the AMC Unit's supervision has not run effectively during non-peak hours due to the limited quantity of personnel, which triggers a structural double-workload dilemma between field patrol duties and completing office administration. The absence of direct presence from these supervisors impacts the decline in discipline and the emergence of a false sense of security among operators in the field. The novelty obtained from this research is the identification of a specific safety gap during non-peak flight hours and the formulation of an integrative strategy consisting of parallel shift-task engineering and digital surveillance optimization in blind spot areas.

Employee Satisfaction as a Mediator in Good Governance and Organizational Performance in Public Works Water Resources Agency of East Java Province - Bengawan Solo River Basin Management Implementation Unit (Madiun Regional Office)

Surya Naga F., Novy Rachma Herawati, Ahadiati Rohmatiah — Mon, 24 Aug 2026 12:04:43 +0700

Background: The implementation of good governance is essential for public organizations to improve employee satisfaction and organizational performance. In technical public institutions such as the Public Works Water Resources Agency of East Java Province - Bengawan Solo River Basin Management Implementation Unit (Madiun Regional Office), good governance is needed to support service effectiveness and organizational resource management. Objective: to analyze the effects of employee participation, work orientation, social development, and economic management on organizational performance through employee satisfaction as a mediating variable. Method: This study employed a causal quantitative approach. The population consisted of all 80 employees therefore, a census sampling technique was applied. Data were collected using a Likert-scale questionnaire and analyzed using SEM-PLS. Results: The results show that employee participation, work orientation, social development, and economic management have positive and significant effects on employee satisfaction. Employee satisfaction also has a positive and significant effect on organizational performance. Furthermore, employee satisfaction mediates the effects of the four dimensions of good governance on organizational performance. Conclusions: Employee satisfaction serves as an important mechanism linking good governance implementation to improved organizational performance.

The Role of Accounting Education Students in Supporting Blue Carbon Financing through Digital Innovation

Reni Siti Rosmiati, Derry Wanta, Rinto Noviantoro — Mon, 24 Aug 2026 12:21:43 +0700

The global marine crisis, characterized by increasing pollution and unsustainable fishing practices and further exacerbated by the impacts of climate change, demands a fundamental systemic transformation in natural resource management and a stronger role for education in supporting environmental sustainability. Indonesia holds approximately 17% of the world’s blue carbon reserves, distributed across 3.44 million hectares of mangrove ecosystems and 293,464 hectares of seagrass meadows, giving the country significant strategic potential to contribute to global climate change mitigation efforts. However, optimizing this potential requires an approach capable of integrating environmental, educational, and technological dimensions. This paper aims to examine the role of marine-based accounting education, known as blue accounting, and digital innovation in supporting the management and conservation of blue carbon ecosystems. The study employed a literature review method by analyzing various scientific publications and documents discussing blue accounting, blue carbon, and digital transformation. The findings indicate that blue accounting can be used to identify, measure, and report the ecological and economic value of carbon stored in mangrove ecosystems, seagrass meadows, and coastal wetlands. Furthermore, digital innovation plays an important role in improving data quality, information transparency, and the effectiveness of coastal resource monitoring. Accounting education students also have an important role as agents of change in promoting awareness and sustainable blue carbon management practices. This study contributes to the development of accounting education that supports coastal ecosystem conservation and climate change mitigation.

The Influence Of Technology Innovation, Digital Competence, And SOP Implementation On Employee Performance At LPP RRI Bukit Tinggi

Ranti Junnita, Dona Amelia — Mon, 24 Aug 2026 12:32:56 +0700

Purpose: This study aims to analyze the effect of technological innovation, digital competence, and Standard Operating Procedure (SOP) implementation on employee performance at the Public Broadcasting Institution Radio Republik Indonesia (LPP RRI) Bukittinggi.Research Methodology: This study used a quantitative approach with a survey method. The population consisted of all employees of LPP RRI Bukittinggi. The sample consisted of 72 respondents selected using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS).Results: The results show that technological innovation has a positive and significant effect on employee performance, with a path coefficient of 0.237, t-statistics of 2.611, and p-values of 0.009. Digital competence has a positive but insignificant effect on employee performance, with a path coefficient of 0.238, t-statistics of 1.886, and p-values of 0.059. SOP implementation has a positive and significant effect on employee performance, with a path coefficient of 0.471, t-statistics of 4.649, and p-values of 0.000. The R-square value of 0.682 indicates that the three independent variables explain 68.2% of the variance in employee performance.Limitations: This study was conducted in only one research setting with a limited number of respondents, so the generalization of the findings should beconducted cautiously.Contribution: This study contributes to the development of human resource management and digital transformation studies, particularly in the context of public broadcasting organizations..

The Impact Of Financial Technology And Financial Literacy On The Financial Management Of Microenterprises In Sungai Tabuk Subdistrict

Falah Falah, Elma Abnaina, Reistiawati Utami, Yusri Yusri — Mon, 31 Aug 2026 00:00:00 +0700

This study aims to analyze the influence of financial technology and financial literacy—both individually and simultaneously—on the financial management of micro-entrepreneurs in Sungai Tabuk Subdistrict, Banjar Regency.

This study employs a quantitative approach with an associative design. The study population consists of micro-entrepreneurs in Sungai Tabuk Subdistrict, with a total sample size of 97 respondents determined using the Slovin formula. Data collection was conducted through the distribution of questionnaires using a 1–5 Likert scale. The measurement instruments used in this study have undergone validity and reliability testing. For data analysis, IBM SPSS Statistics 25 was used, which included descriptive analysis, classical assumption testing, multiple linear regression analysis, partial testing (t-test), simultaneous testing (F-test), and the coefficient of determination (R²)

The Influence Of Social Media On Consumer Purchasing Interest In Rinjani Risoles In Kota Bengkulu

Loissa Saskia Hidayat Nasution, Bambang Sutikno, Amrullah Amrullah — Mon, 31 Aug 2026 00:00:00 +0700

This study aims to analyze the influence of social media on consumer purchasing interest in Risoles Rinjani in Bengkulu City. This study uses a quantitative approach. Data was collected in July 2025 by distributing questionnaires to 100 respondents who follow the Risoles Rinjani Instagram and TikTok accounts. Most of the respondents were women aged between 21 and 30 years. The data was analyzed using simple linear regression, as well as validity, reliability, and classical assumption tests. The results of this study indicate that social media has a positive and significant influence on consumer purchasing interest in Risoles Rinjani in Bengkulu City, with a regression coefficient value of 0.631 and a t-value of 9.929 > t-table with a significance value of 0.000 < 0.05.

The Influence of Leadership Style, Competence, Career Development, and Work Motivation on Non-ASN Performance in the North Sumatra Dispora

Anifa Fitri, Eli Delvi Yanti, Darmilisani Darmilisani — Mon, 31 Aug 2026 00:00:00 +0700

The performance of government apparatus is a reflection of the quality of public services which is a benchmark for the success of a government agency in carrying out its duties and functions. This study aims to analyze and prove the influence of Leadership Style, Competence, Career Development, and Work Motivation on Non-ASN Performance at the North Sumatra Provincial Youth and Sports Office, both partially and simultaneously. This study uses a quantitative approach with a survey method. The population in this study is all Non-ASN personnel of the North Sumatra Dispora, with a sample of 35 people determined using the saturated sampling method. Data collection was carried out through the dissemination of questionnaires that had been tested for validity and reliability, while the data analysis technique used was multiple linear regression analysis supported by classical assumption tests, partial tests (t tests), simultaneous tests (F tests), and determination coefficient tests. The results of the study show that partially leadership style, competence, career development, and motivation have a positive and significant effect on employee performance. Simultaneously, the four independent variables were proven to have a positive and significant effect on the performance of non-ASN with the ability to explain very high performance variations, so that this research model was considered feasible and reliable.

Analysis of Ethical Leadership, Workload, and Work Stress on Employee Performance in the Sentosa Park Medan Housing Project

Cika Tania, Saimara A.M Sebayang, M. Chaerul Rizky — Mon, 31 Aug 2026 00:00:00 +0700

Employee performance in housing projects is shaped not only by technical capability but also by leadership quality and day-to-day job demands. Purpose: This study analyzes the effects of ethical leadership, workload, and work stress on employee performance at the Sentosa Park Medan Housing Project. Research methodology: A causal-associative quantitative design was applied using saturated sampling of 45 contract employees. Data were collected through a five-point Likert questionnaire, observation, and literature study, and were analyzed with multiple linear regression in SPSS 25, including instrument testing, classical assumption tests, t-tests, F-tests, and the coefficient of determination. Results: Ethical leadership (t=5.343; p<0.001), workload (t=6.640; p<0.001), and work stress (t=6.759; p<0.001) had positive and significant effects on performance. Simultaneously, F=47.198; p<0.001 and Adjusted R²=0.759. Limitations: The study was limited to 45 respondents within a single housing project. Contribution: The findings provide a basis for property-project management to strengthen ethical leadership, allocate workload proportionally, and manage work pressure at a productive level.

The Effect Of Work Design, Ability, And Loyalty On Employee Performance At Hotel Santika Premiere Dyandra Medan

David Steven Rajagukguk, Saimara A.M Sebayang, Kholilul Kholik — Mon, 31 Aug 2026 00:00:00 +0700

This study aims to examine the influence of work design, ability, and loyalty on employee performance at Hotel Santika Premiere Dyandra Medan. This study uses a quantitative approach with a simple random sampling technique. Data were collected from 65 respondents through questionnaires and analyzed using multiple linear regression with SPSS 25. The results of the study partially, work design has a positive and significant effect on employee performance (t = 2.294; p = 0.025), ability also has a positive and significant effect (t = 2.753; p = 0.008), and loyalty also shows a positive and significant effect (t = 4.641; p = 0.000). Simultaneously, the three dependent variables are proven to have a positive and significant relationship to employee performance with a value (F = 24.949; p = 0.000). The Adjusted R Square value of 0.529 indicates that 52.9% of employee performance variations can be explained by these three variables, while 47.1% is influenced by other factors outside the model. These findings prove that improving work design, capabilities and loyalty can improve employee performance at Hotel Santika Premiere Dyandra Medan..

The Effect Of Service Quality, Perception Of Convenience, And Transparency Of Taxation On The Decision To Pay Taxes With Trust As An Intervening Variable For Taxpayers At Kpp Pratama Medan Petisah

Defry Dian Hamonangan P. Tondang, Kiki Farida Ferine, Husni Muharram Ritonga — Mon, 31 Aug 2026 00:00:00 +0700

This study aims to analyze the influence of service quality, perception of convenience, and transparency of taxation on the decision to pay taxes, with trust as an intervening variable in taxpayers at KPP Pratama Medan Petisah. This study uses a quantitative approach with a survey method. The research population is active individual taxpayers in Sunggal Village, Sei Sikambing B Village, and Tanjung Rejo Village. The research sample totaled 389 respondents who were determined using the Slovin formula with an error rate of 5%. Primary data was collected through a Likert scale questionnaire. Data analysis was carried out using Partial Least Squares Structural Equation Modeling with the help of SmartPLS 3.0. The results of the study show that the quality of service, perception of convenience, and transparency of taxation have a positive and significant effect on the decision to pay taxes. These three variables also have a positive and significant effect on taxpayer confidence. Trust has been proven to have a positive and significant effect on the decision to pay taxes and can mediate the influence of service quality, perception of convenience, and transparency of taxation on the decision to pay taxes. The R-square value shows that the model explains trust by 29% and the decision to pay taxes by 43.1%. These findings confirm that tax payment decisions can be strengthened through quality services, easy-to-use systems, transparent information, and trust in tax authorities.

The Effect of Camel Ratios on the Financial Performance of State-Owned Banks During the 2020–2025 Period

Dinda Utari, Geby Citra Ananda, Noni Ardian — Mon, 31 Aug 2026 00:00:00 +0700

This study aims to analyze the effect of the CAMEL ratio proxied with Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Net Interest Margin (NIM), Operating Costs to Operating Income (BOPO), and Loan to Deposit Ratio (LDR) on financial performance proxied by Return on Assets (ROA) in state-owned banks for the 2020–2025 period. This study uses a quantitative approach with a type of causal research. The data used is secondary data obtained from the annual financial statements of four state-owned banks with a sample number of 24 observations obtained through saturated sampling techniques. Data analysis was performed using multiple linear regression with the help of IBM SPSS Statistics 22. The results showed that CAR, NPL, and LDR had no significant effect on ROA. Meanwhile, NIM has a positive and significant effect on ROA, while BOPO has a negative and significant effect on ROA. Simultaneously, the CAMEL ratio has a significant effect on ROA. The Adjusted R Square value of 0.351 indicates that 35.1% of the ROA variation can be explained by the study variable, while the remaining 64.9% is influenced by other factors outside the model. This study concludes that the bank's ability to generate net interest income and maintain operational efficiency is the main factor in improving the financial performance of state-owned banks.

Analysis of Work Discipline and Work Motivation on Employee Performance through Organizational Commitment as an Intervening Variable at the West Medan Sub-district Office

Dwi Gustini Wulandari, Muhammad Toyib Daulay, Saimara Sebayang — Mon, 31 Aug 2026 00:00:00 +0700

This study aims to analyze the role of work involvement in mediating the influence of leadership and competence on employee performance at the West Medan Sub-district Office. This study uses a quantitative approach with a population of 60 employees of the State Civil Apparatus at the West Medan Sub-district Office. The sampling technique uses saturated sampling, so that all members of the population are used as research samples. Primary data was collected through questionnaire deployment and analyzed using the Partial Least Squares–Structural Equation Modeling method with the help of the SmartPLS application. The results of the study show that leadership has a positive and significant effect on employee performance and work engagement. Competency also has a positive and significant effect on employee performance and work engagement. Furthermore, work involvement has a positive and significant effect on employee performance. The results of the indirect influence test showed that work involvement was able to mediate the influence of leadership on employee performance and mediate the influence of competence on employee performance. The R-square value of work involvement of 0.302 indicates that leadership and competence are able to explain work involvement by 30.2%. The R-square value of employee performance of 0.518 indicates that leadership, competence, and work involvement are able to explain employee performance by 51.8%. Based on these results, it can be concluded that work involvement plays a role as a partial mediation in the influence of leadership and competence on employee performance.