Jurnal Fokus Manajemen https://jurnal.unived.ac.id/index.php/fokusman <p style="text-align: justify;"><strong>e-ISSN&nbsp;<a href="https://issn.brin.go.id/terbit/detail/20220112081286537">2809-9141</a>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; p-ISSN&nbsp;<a href="https://issn.brin.go.id/terbit/detail/20220117052106327">2809-9931</a></strong></p> <p style="text-align: justify;"><strong>Jurnal Fokus Manajemen</strong> is an online journal with complete references and open access for academics, researchers, and students, published by the Faculty of Economics, Universitas Dehasen Bengkulu, Indonesia. Journal of Management Focus is a periodical issue (four times a year) in February, May, August and November.. Its main objective is to disseminate scientific articles in the field of management. The language used in this journal is Indonesian or English. Without reducing its scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.</p> <p style="text-align: justify;"><strong>Jurnal Fokus Manajemen</strong> based on the Decree of the Director General of Higher Education, Research, and Technology of the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia Number <a href="https://drive.google.com/file/d/1tKFkq_oyPiBoDT6EqhuG1pbZZUKhAkiQ/view?usp=sharing">177/E/KPT/2024 Regarding the Accreditation Rating of Scientific Journals for Period II of 2024</a> on October 15, 2024 received Sinta 5 Accreditation.</p> <p style="text-align: justify;">JFM are indexed by Google Scholar, and several others include Crossref, Road, Garuda, PKP Index, and indexcopernicus.</p> LPPJPHKI Universitas Dehasen Bengkulu en-US Jurnal Fokus Manajemen 2809-9931 <p style="text-align: justify;">An author who publishes in the <strong>Jurnal Fokus Manajemen (JFM)</strong><strong>&nbsp;</strong>agrees to the following terms:</p> <p style="text-align: justify;">Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal</p> <p style="text-align: justify;">Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published.&nbsp;<span id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9240">The license type is&nbsp;</span><strong id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9241"><a href="https://creativecommons.org/licenses/by-sa/4.0/">CC-BY-SA 4.0.</a></strong></p> <p style="text-align: justify;"><img class="irc_mut iQ9a5BCPU1W8-HwpH6ZlgJaI" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRzxQS1SkHCEcIEWJgl3AGsOaYG6597aDA0dMctQzH4WPNufHKL" alt="Hasil gambar untuk gambar cc by sa" width="93" height="32"></p> <p style="text-align: justify;"><strong>Jurnal Fokus Manajemen (JFM)</strong> is licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> <p style="text-align: justify;">You are free to:</p> <p style="text-align: justify;"><strong>Share</strong>&nbsp;— copy and redistribute the material in any medium or format</p> <p style="text-align: justify;"><strong>Adapt</strong>&nbsp;— remix, transform, and build upon the material</p> <p style="text-align: justify;">for any purpose, even commercially.</p> <p style="text-align: justify;">The licensor cannot revoke these freedoms as long as you follow the license terms.</p> <p style="text-align: justify;">&nbsp;</p> Comparative Analysis Of Online And Offline Promotions On Purchasing Decisions At Food And Beverage Companies In Palembang City (Case Study Of Mein Garden Cafe Palembang) https://jurnal.unived.ac.id/index.php/fokusman/article/view/8877 <p><em>This study aims to determine whether there are differences in online and offline promotions on purchasing decisions at food and beverage companies in Palembang City (Case Study Mein Garden Cafe Palembang). The research method used is the Paired Sample T-test. The data used in this study are secondary data, namely data obtained from Mein Garden Cafe Palembang. As well as using primary data obtained from questionnaires distributed to 272 respondents of Mein Garden Cafe Palembang consumers.The results showed that there was a significant difference at Mein Garden Cafe Palembang, it is known that the significant value of 0.045 &lt;0.10, which means that there is a significant difference between online promotion and offline promotion. &nbsp;</em></p> Mutiara Ainur Rahma Lily Rahmawati Harahap Sri Ermeila ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-06-26 2025-06-26 5 3 341 – 348 341 – 348 10.37676/jfm.v5i3.8877