Jurnal Fokus Manajemen

Bay Tat Rika's Entrepreneurial Intention In The Governor's Patang Of Bengkulu City

Okta Nurul Huda — 2026-05-07

This study aims to describe the Entrepreneurial Intention of Bay Tat Rika in Pematang Gubernur, Bengkulu City. This study uses qualitative research. Qualitative research is a research method used to examine natural object conditions, where the researcher is the key instrument and the results of qualitative research emphasize more on meaning. The type of this research is descriptive qualitative. The results of this study are a small and medium enterprise engaged in the production of traditional cakes. Bay Tat Rika produces traditional cakes using quality ingredients. The production process is carried out manually using simple equipment. Good and consistent product quality makes Bay Tat Rika a consumer choice. Bay Tat Rika uses online marketing strategies to increase sales and expand market reach. Online marketing is carried out through social media such as Instagram and Facebook. Bay Tat Rika also collaborates with shops and cafes in Pematang Gubernur, Bengkulu City to increase sales.

The Effect Of Live Streaming And Brand Awareness On Purchasing Decisions Of Glad2Glow Products On Tiktok E-Commerce

Hili Puspita Sari — 2026-05-07

Consumer purchasing decisions on social media–based e-commerce platforms are influenced by various factors, including live streaming and brand awareness. This study aims to analyze the effect of live streaming and brand awareness on purchasing decisions of Glad2Glow skincare products on TikTok e-commerce among consumers in Bengkulu City. This research employs a quantitative method with a survey approach. The population of this study consists of consumers in Bengkulu City who have purchased Glad2Glow products through TikTok live streaming. The research sample comprises 130 respondents selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that live streaming has a positive and significant effect on purchasing decisions, meaning that more effective live streaming increases consumers’ likelihood of making purchases. Brand awareness also has a positive and significant effect on purchasing decisions, indicating that higher brand awareness enhances consumer trust and confidence in choosing products. Furthermore, live streaming and brand awareness simultaneously have a positive and significant effect on purchasing decisions of Glad2Glow products on TikTok e-commerce. Therefore, Glad2Glow is recommended to continuously optimize its live streaming strategies and strengthen brand awareness to improve consumer purchasing decisions.

The Influence Of Tiktok Video Quality And Posting Frequency On Consumers’ Purchase Intention

Rafidha Yasmin Tarigan — 2026-05-07

The development of social media, particularly TikTok, has encouraged the use of short videos as an effective digital marketing strategy in influencing consumer behavior. This study aims to analyze the influence of TikTok short video quality and posting frequency on consumers’ purchase intention. The research employs a quantitative approach using a survey method involving 150 respondents who are TikTok users. Data were collected through questionnaires and analyzed using multiple linear regression. The instrument quality test results indicate that all research indicators are valid and reliable. The regression analysis reveals that TikTok short video quality has a positive and significant effect on consumers’ purchase intention, and similarly, TikTok short video posting frequency also has a positive and significant effect. Simultaneously, TikTok short video quality and posting frequency are proven to have a significant effect on consumers’ purchase intention, with a coefficient of determination of 54.9 percent. These findings indicate that the combination of high-quality content and optimal posting frequency can effectively enhance consumers’ purchase intention. This study provides practical implications for businesses and digital marketers in developing integrated TikTok marketing strategies by emphasizing content quality and proper management of posting frequency..

Intrinsic Motivation, Transformational Leadership, and Employee Performance Enhancement Evidence from BPODT Medan

Putri Indriati — 2026-05-07

This research aims to analyze the influence of Intrinsic Motivation and Transformational Leadership on Employee Performance at the Lake Toba Authority Executive Agency (BPODT). As an authority managing a Super Priority Tourism Destination, BPODT demands high professionalism and synergy in executing its coordinative and authoritative functions. The research methodology employed is a quantitative approach with multiple linear regression analysis. Data was collected through questionnaires distributed to 86 BPODT employees. Instrument testing was conducted through validity and reliability tests, while hypothesis testing utilized t-test (partial), F-test (simultaneous), and coefficient of determination tests.Research findings indicate that partially, Intrinsic Motivation has a positive and significant effect on employee performance with 27.05 and significance 0.000. Conversely, Transformational Leadership partially does not significantly influence employee performance with a significance value of 0.243. However, simultaneously, both variables significantly influence employee performance with a significance value of 0.000. The Adjusted R Square value of 0.981 demonstrates that Intrinsic Motivation and Transformational Leadership contribute 98.1% to the employee performance variable, while the remaining 1.9% is influenced by other factors outside the research model. In conclusion, although leadership does not independently drive performance, the synergy between employees' internal motivation and strategic leadership direction serves as the primary key to organizational success in achieving Lake Toba tourism development targets.

The Effect Of Financial Technology Use And Financial Literacy On Financial Management Among Management Students At Unpab

Novania Trifana — 2026-05-07

This study aims to examine the role of financial technology use and financial literacy levels in shaping the financial management of students in the Management Study Program of the 2022 Panca Budi Development University, Medan. The study used a quantitative approach by collecting data from 80 randomly selected respondents. Data were obtained through questionnaires and analyzed using multiple linear regression. The analysis results showed that financial technology use did not have a significant impact on student financial management, as reflected by a significance value of 0.118. Conversely, financial literacy was shown to have a significant impact on financial management with a significance value of 0.000. Simultaneous testing showed that financial technology and financial literacy jointly contributed to student financial management with a coefficient of determination of 0.443, meaning that 44.3 percent of the variation in financial management can be explained by these two variables. This finding confirms that the ability to understand and manage finances plays a more dominant role than technological convenience in shaping students' financial management behavior.

Analysis Of The Effect Of Facilities And Work Motivation On Employee Performance At The Office Of The District Head Of Medan Selahang District, Medan City

Nana Wahyuni — 2026-05-07

Employee performance is a crucial factor in supporting the effectiveness of public service delivery, particularly in government institutions. Optimal performance cannot be separated from adequate work facilities and high work motivation. This study aims to analyze the effect of work facilities and work motivation on employee performance at the Medan Selayang District Office, Medan City. This research employed a quantitative method with an associative approach. The population consisted of all employees at the Medan Selayang District Office totaling 50 people, and a census technique was used as the sampling method. Data were collected through questionnaires that had been tested for validity and reliability, and then analyzed using multiple linear regression with SPSS version 27. The results showed that work facilities and work motivation partially had a positive and significant effect on employee performance. Simultaneously, work facilities and work motivation also had a significant effect on employee performance. The coefficient of determination (R²) value of 0.752 indicates that 75.2% of the variation in employee performance can be explained by work facilities and work motivation, while the remaining percentage is influenced by other factors not examined in this study. The conclusion of this study emphasizes that improving work facilities and enhancing work motivation are essential in increasing employee performance. The implications of this study are expected to serve as a reference for government institutions in formulating policies to improve employee performance and public service quality

Analysis of the Impact of Work Discipline and Social Security on Employee Work Productivity at PT. Sawitta Unggul Jaya

Muhamad Zakaria — 2026-05-07

This study aims to analyze the effect of Work Discipline and Social Security on Employee Work Productivity at PT. Sawitta Unggul Jaya. This research uses a quantitative approach with a survey method. The data were collected through questionnaires distributed to employees and analyzed using multiple linear regression analysis with the assistance of SPSS version 26. The data analysis techniques include the multicollinearity test, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²). The results show that partially Work Discipline has a positive and significant effect on Employee Work Productivity, with a t-value of 4.182 and a significance level of 0.000. Social Security also has a positive and significant effect on Employee Work Productivity, with a t-value of 5.564 and a significance level of 0.000. Simultaneously, Work Discipline and Social Security have a significant effect on Employee Work Productivity, as indicated by an F-value of 83.261 and a significance level of 0.000. The coefficient of determination (R²) value of 0.649 indicates that 64.9% of the variation in Employee Work Productivity can be explained by Work Discipline and Social Security, while the remaining 35.1% is influenced by other variables not examined in this study. Based on these findings, it can be concluded that Work Discipline and Social Security are important factors that need to be considered by the company in an effort to improve Employee Work Productivity. Therefore, PT. Sawitta Unggul Jaya is advised to enhance the implementation of work discipline and provide adequate social security to support optimal employee productivity.

Analysis of Product Quality, Price, and Brand Trust on Purchasing Interest of Phonska Plus NPK Fertilizer Retailers in Deli Serdang Regency

Muhamad Ari Wibowo — 2026-05-07

This study aims to determine the effect of product quality, price, and brand trust on purchasing interest of NPK Phonska Plus fertilizer retailers in Deli Serdang Regency. The object of this study was NPK Phonska Plus fertilizer retailers in Deli Serdang Regency. The population and sample of this study amounted to 40 retailers. Data processing used SPSS Version 26. Data testing was carried out using the classical assumption test and multiple linear regression. The calculated
t value of product quality was 4.904> t table 1,688 and a significance of 0.000 <0.05, so product quality partially had a positive and significant effect on purchasing interest. The calculated t value of price was 2.708> t table 1.688 and a significance of 0.010 <0.05, so price partially had a positive and significant effect on purchasing interest. The calculated t value of price is 8.643>
t table 1.688 and significance 0.000 <0.05, then brand trust has a partial positive and significant effect on purchase interest. The F test results show that the F count is 106.656> F table 2.64 significant value 0.000 <0.005 means that product quality, price and brand trust simultaneously have a significant effect on purchase interest. The R² test result is 0.899 meaning that 89.9% of purchase interest can be obtained and explained by the variables of product quality, price and brand trust.

Analysis Of Work Ethics, Job Loyalty, and Job Satisfaction On Employee Performance at The Binjai City Regional Inspectorate Office

Monica Fransiska Gultom — 2026-05-07

This study aims to analyze the influence of work ethics, job loyalty, and job satisfaction on employee performance at the Regional Inspectorate Office of Binjai City. The research method used is quantitative with a causal associative approach. The research sample consisted of 65 employees, covering the entire population of State Civil Apparatus (ASN) at the institution. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results show that partially, work ethics have a positive and significant effect on performance (t = 6.785; p = 0.000), job loyalty has a positive and significant effect (t = 2.828; p = 0.006), and job satisfaction has a positive and significant effect (t = 3.527; p = 0.001). Simultaneously, the three independent variables also have a positive and significant effect on employee performance (F = 45.042; p = 0.000), contributing 67.4% (Adj. R² = 0.674). These findings indicate that improving the performance of government internal supervisory apparatus requires an integrated approach

encompassing strengthening ethics, fostering loyalty, and creating job satisfaction.

An Analysis Of The Influence Of Leadership Style, Work Motivation, And Compensation On Employee Performance At PT Perkebunan Nusantara III (Persero) Medan

Michael Hamberson Sipahutar — 2026-05-07

This study aims to examine the effects of compensation, leadership style, and work motivation on employee performance. A quantitative approach with a survey method was employed. The research population consisted of all employees at the study object, and a census sampling technique was applied, resulting in 60 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that compensation, leadership style, and work motivation simultaneously have a significant effect on employee performance. Partially, leadership style and work motivation significantly affect employee performance, while compensation does not show a significant effect. The coefficient of determination reveals that the contribution of the independent variables to employee performance is relatively limited, suggesting that other factors beyond the research model also influence employee performance. These findings imply that improving employee performance requires a greater emphasis on effective leadership practices and the enhancement of work motivation.

The Effect Of Knowledge Sharing And Organizational Support On Organizational Citizenship Behavior (OCB) Among Employees At The Food Security Agency Of North Bengkulu Regency

Mustika Zulfa Berliani — 2026-05-08

This study aims to determine the influence of Knowledge Sharing and Organizational Support on Organizational Citizenship Behavior (OCB) among employees of the Food Security Office of North Bengkulu Regency, both partially and simultaneously. The object of this research is all employees of the Food Security Office of North Bengkulu Regency totaling 41 people. The data collection methods used in this study were observation and the distribution of questionnaires to respondents. The data analysis techniques used include instrument testing, respondent response analysis, classical assumption testing, multiple linear regression analysis, coefficient of determination (R²), and hypothesis testing.The results show that Knowledge Sharing has a positive and significant effect on Organizational Citizenship Behavior (OCB) among employees of the Food Security Office of North Bengkulu Regency. In addition, Organizational Support also has a positive and significant influence on Organizational Citizenship Behavior (OCB) among employees of the Food Security Office of North Bengkulu Regency. Therefore, it can be concluded that Knowledge Sharing and Organizational Support partially and simultaneously influence Organizational Citizenship Behavior (OCB) among employees of the Food Security Office of North Bengkulu Regency.

The Influence Of Work Quality And Organizational Support On Employee Work Productivity At The Bengkulu Province Social Service

Febri Sukmawati — 2026-05-08

This study aims to determine the effect of Work Quality and Organizational Support on Employee Work Productivity at the Bengkulu Province Social Service Office. The type of research used is descriptive quantitative research. The population in this study consists of all employees of the Bengkulu Province Social Service Office, with the sampling technique using the total sampling method. Data collection techniques were carried out through observation, interviews, and the distribution of questionnaires. The data analysis techniques used include descriptive analysis, multiple linear regression analysis with the assistance of the SPSS program, and analysis of the coefficient of determination (R²). The results of the study indicate that Work Quality has a positive and significant effect on the Work Productivity of Employees at the Bengkulu Province Social Service Office. This indicates that the better the Work Quality possessed by employees, the higher the level of Work Productivity produced. Organizational Support also has a positive and significant effect on Employee Work Productivity, which means that the higher the support provided by the organization to employees, the more optimal their performance and productivity. Simultaneously, Work Quality and Organizational Support have a positive and significant effect on Employee Work Productivity at the Bengkulu Province Social Service Office, indicating that a combination of good Work Quality and adequate Organizational Support can improve overall Work Productivity.

The Effect of Competence, Work Discipline, and Workload on Employee Performance at PT. Anugerah Pharmindo Lestari

Zul Arisman Siddik — 2026-05-08

This study aims to analyze the effect of competence, work discipline, and workload on employee performance at PT Anugerah Pharmindo Lestari. The research focuses on examining the influence of these independent variables on employee performance both partially and simultaneously. This study employs a quantitative approach using a survey method. Research data were collected through the distribution of questionnaires to 45 employees as respondents. The data analysis techniques used include descriptive statistics to describe data characteristics, classical assumption tests as prerequisites for analysis, and multiple linear regression analysis. Hypothesis testing was conducted using the t-test to determine partial effects and the F-test to determine simultaneous effects among variables, with the support of statistical data processing software. The results indicate that competence has a positive but not significant effect on employee performance. Work discipline has a positive and significant effect on employee performance and is identified as the most dominant variable. Workload has a negative but not significant effect on employee performance. Simultaneously, competence, work discipline, and workload have a significant effect on employee performance, indicating that these three variables collectively explain variations in employee performance. This study is limited by a relatively small number of respondents and a research scope confined to a single company. In addition, the variables examined are still limited and do not include other factors that may influence employee performance. The findings of this study are expected to contribute to the development of human resource management knowledge and to serve as a reference for companies in improving employee performance through effective work discipline management.

Analysis of Work Experience, Workload, and Physical Work Environment on Employee Work Productivity at PT. Sujin Ray Indonesia

Yunira Khairani — 2026-05-08

Employee work productivity is a crucial factor in supporting organizational success, particularly in manufacturing companies that require timeliness, work accuracy, and operational efficiency. Work productivity is influenced by various factors, including work experience, workload, and the physical work environment. This study aims to analyze the effect of work experience, workload, and physical work environment on employee work productivity at PT. Sujin Ray Indonesia. This research employed a quantitative approach with an associative research design. The population of this study consisted of all permanent employees of PT. Sujin Ray Indonesia, totaling 42 employees, and a saturated sampling technique was applied, where the entire population was used as the sample. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis. The analysis procedures included validity testing, reliability testing, classical assumption tests, and hypothesis testing using t-tests and F-tests with the assistance of SPSS 25.0 software. The results indicate that work experience, workload, and work environment individually have a positive and significant effect on employee work productivity. Furthermore, the simultaneous test results show that work experience, workload, and work environment jointly have a significant effect on employee work productivity. The coefficient of determination (Adjusted R²) value of 0.860 indicates that 86% of the variation in work productivity can be explained by work experience, workload, and work environment, while the remaining 14% is influenced by other factors not examined in this study. This research is expected to provide practical insights for companies in improving employee productivity through effective human resource management.

Analysis Of The Influence Of Leadershiip Style, Work Motivation, And Organizational Culture On The Work Discipline Of Village Officials At The Muliorejo Village Office, Sunggal Subdistrict, Deli Serdang Regency

Vira Febriani — 2026-05-08

This research aims to analyze the influence of leadership style, work motivation, and organizational culture on the work discipline of village officials at the Muliorejo Village Office, Sunggal District, Deli Serdang Regency, both partially and simultaneously. The population consists of 30 respondents with a saturated/sensus sampling technique, meaning the entire population is used as the research sample. The research was conducted in 2025, using questionnaires to obtain primary quantitative data, which was then analyzed with SPSS 26 using multiple linear regression. The analysis shows that leadership style, work motivation, and organizational culture individually and together have a significant positive influence on work discipline. The partial test (t-test) revealed: leadership style (t-count 2.412 > t-table 2.05 with sig. 0.029); work motivation (2.789 > t-table 2.05 with sig. 0.015); organizational culture (2.544 > t-table 2.05 with sig. 0.027). The simultaneous test (F-test) yielded F-count 12.644 (sig. 0.004), with F-table 2.98, thus all hypotheses (H1-H4) are accepted. Organizational culture is the dominant factor with the highest beta (0.542), explaining 42.9% of the variation in work discipline, with a fairly strong correlation (R = 0.530).

The Influence of Product Quality and Digital Marketing on Telkomsel Card User Satisfaction Moderated by Brand Image at CV Sinar Telekom

Tio Candra Pulungan — 2026-05-08

Objective: This study aims to determine the effect of product quality and digital marketing on Telkomsel cardholder satisfaction, moderated by brand image at CV Sinar Telekom. Research Methodology: This study is quantitative. The subjects were consumers who purchased Telkomsel cards at CV Sinar Telekom. A sample of 100 respondents was drawn using an unanticipated sampling technique based on the Lemeshow formula. Data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM).Results: The results indicate that customer satisfaction is not influenced by product quality. However, customer satisfaction is influenced by digital marketing. In addition, brand image moderates the effect of product quality and digital marketing on customer satisfaction. Limitations: This study only covers Telkomsel cardholders at CV Sinar Telekom and the sample size is limited, so generalizing the results to a wider population requires caution. Contribution: This study contributes to the field of marketing and brand management, particularly in digital marketing strategies and customer satisfaction development in the telecommunications industry.

The Influence of Work Environment, Job Satisfaction and Motivation on Employee Performance at PT Khurnia Sawit Jaya Kabupaten Labuhan Batu Sumatera Utara

Surya Ananta Febrianti — 2026-05-08

This study aims to determine the effect of Work Environment, Job Satisfaction, and Motivation on Employee Performance at PT. Khurnia Sawit Jaya, South Labuhan Batu Regency, North Sumatra. The type of research used is associative with a quantitative approach, where data were obtained through distributing questionnaires to 92 respondents who are company employees. Data analysis was carried out using multiple linear regression with the help of the SPSS program version 24.0. The results of the study indicate that partially the work environment, job satisfaction, and motivation each have a positive and significant influence. Simultaneously, these three variables have a significant effect on employee performance with an F count of 86.577 and a significance of 0.000. The coefficient of determination (R²) of 0.747 indicates that 74.7% of employee performance variations can be explained by the work environment, job satisfaction, and motivation, while the remaining 25.3% is influenced by other factors outside this study. Thus, it can be concluded that improving the conducive work environment, high job satisfaction, and strong motivation will have a positive impact on improving employee performance at PT. Khurnia Sawit Jaya.

The Influence of Work Culture, Work Experience and Work Ethics on Employee Performance at the North Sumatra Provincial Trade and Industry Office

Siti Hafsyah Permatasari — 2026-05-08

The aim of this study is to determine if work culture has a positive and substantial influence on employee performance at the North Sumatra Provincial Department of Industry and Trade. Does work experience have a major and somewhat positive impact on employee performance at the North Sumatra Provincial Department of Industry and Trade? Does work ethics considerably and somewhat improve employee performance at the North Sumatra Provincial Department of Industry and Trade? Do work culture, work ethics, and work experience all have a substantial and positive impact on employee performance at the North Sumatra Provincial Department of Industry and Trade? A quantitative approach to data analysis is used using the SPSS program. In this paper, multiple linear regression analysis is used. The sample for the research consisted of 43 responders. To gather primary data, a questionnaire was used. The results of the research demonstrate that work culture has a favourable and substantial influence on employee performance at the North Sumatra Provincial Department of Industry and Trade. Work experience has a positive and considerable influence on employee performance at the North Sumatra Provincial Department of Industry and Trade. Work ethics have a favourable and considerable influence on employee performance at the North Sumatra Provincial Department of Industry and Trade. At the North Sumatra Provincial Department of Industry and Trade, work ethics, work culture, and work experience all have a positive and substantial effect on employee performance.

The Influence Of Financial Literacy And Self-Control On Financial Management Of Unpab Management Students Stambuk 2022

Salwida Nasution — 2026-05-08

This study aims to analyze the influence of financial literacy and self-control on the financial management of students in the Management Study Program of Panca Budi Development University (UNPAB) class of 2022. This type of research is quantitative with a survey approach. The study population was active management students of Panca Budi Development University, batch 2022. The sampling technique used purposive sampling, obtaining 77 students. The research instrument was a questionnaire with a Likert scale. The data analysis method used multiple linear regression analysis with the IBM SPSS 27 application. Financial literacy has a positive and significant effect on student financial management. Self-control has a positive and significant effect on student financial management. Financial literacy and self-control simultaneously have a significant effect on financial management of students in the Management Study Program of Panca Budi Development University, batch 2022. This study was limited to students in the Management Study Program of Panca Budi Development University, so the results cannot be generalized to all students in Indonesia. The variables studied were limited to financial literacy and self-control, while there are still other variables that can influence effective student financial management. This study contributes to the development of financial management science, especially in the field of financial literacy and student financial behavior. The research findings can provide input for universities in designing financial education programs to improve students' financial management skills. This research contributes to the development of financial management science, particularly in the areas of financial literacy and student financial behavior. The research findings can provide input for universities in designing financial education programs to improve students' financial management skills..

Analysis of Coworkers, Awards, and Work Environment on Job Satisfaction of ASN Employees at the Regional Office of the Ministryof Religion of North Sumatra Province

Rafika Anggraini — 2026-05-08

This study was conducted to examine the effects of coworkers, rewards, and the work environment on the level of job satisfaction among Civil Servants (ASN) at the Regional Office of the Ministry of Religious Affairs of North Sumatra Province. The research employed a quantitative associative approach using multiple linear regression analysis. The research population consisted of all civil servants totaling 173 employees, while the sample comprised 64 employees selected using the Slovin formula and determined through purposive sampling techniques. Research data were collected through questionnaire distribution in 2025 and were subsequently analyzed using SPSS version 24.0. The results indicated that coworkers, rewards, and the work environment had positive and significant effects on employee job satisfaction, both partially and simultaneously. The regression analysis produced the equation Y = 2.856 + 0.300X₁ + 0.307X₂ + 0.296X₃ + e. Partial testing showed that the coworker variable obtained a t-value of 2.659 with a significance level of 0.010, the reward variable achieved a t-value of 2.813 with a significance level of 0.007, and the work environment variable recorded a t-value of 2.757 with a significance level of 0.008. Furthermore, the simultaneous test resulted in an F-value of 93.218 with a significance level of 0.000. All hypotheses proposed in this study were proven and accepted, as the testing results were consistent with the initial research assumptions. The findings also revealed that the reward variable was the most dominant factor influencing employee job satisfaction compared to the other variables. Approximately 81.5% of the variation in job satisfaction could be explained by the combined influence of coworkers, rewards, and the work environment, indicating a very strong relationship. These results suggested that fairness in compensation, clarity of reward mechanisms, and recognition of individual contributions played a crucial role in shaping employees’ evaluations of their work.

Does Lifestyle Mediate The Link Between Financial Literacy And Saving Behavior? Evidence From Lubuk Linggau University Students

Nengah Dewi Arianti — 2026-05-08

This study aims to analyze the effect of financial literacy on students’ saving behavior and to examine the role of lifestyle as a mediating variable. A quantitative approach with a survey method was employed, targeting university students in Lubuklinggau City. The sample was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among variables. The results indicate that financial literacy has a positive and significant effect on students’ saving behavior. This finding suggests that improved understanding and capability in managing personal finances encourage students to adopt better saving habits. In contrast, the mediation analysis reveals that lifestyle does not significantly mediate the relationship between financial literacy and saving behavior, indicating that the effect of financial literacy occurs directly. Financial literacy emerges as a key determinant in shaping sound financial behavior, particularly in saving practices. Although lifestyle is often associated with consumptive behavior, in this study it does not play a significant mediating role. This implies that students tend to manage their finances rationally without being dominantly influenced by their lifestyle. The findings imply that enhancing financial literacy should be a primary focus in promoting students’ saving behavior. Financial education, personal financial management training, and early saving habits can serve as effective strategies to improve the financial well-being of younger generations.

The Effect Of Capital Structure And Dividend Policy On Firm Value With Profitability As A Moderating Variable In Property And Real Estate Companies

Triyanita Triyanita — 2026-05-08

This study aims to analyze the effect of capital structure and dividend policy on firm value, as well as to examine the role of profitability as a moderating variable. This research employs a quantitative approach using secondary data in the form of corporate financial statements obtained from the Indonesia Stock Exchange. The analytical method used is panel data regression, with model selection conducted through the Chow test, Hausman test, and Lagrange Multiplier (LM) test, resulting in the Random Effect Model (REM) as the most appropriate model. Hypothesis testing is carried out using the t-test, F-test, coefficient of determination (R²), and Moderated Regression Analysis (MRA). The results indicate that partially, capital structure does not have a significant effect on firm value, while dividend policy has a significant effect on firm value. Simultaneously, capital structure and dividend policy do not have a significant effect on firm value. The low coefficient of determination suggests that other factors outside the model influence firm value. Furthermore, the moderation test results show that profitability is not able to moderate the effect of capital structure and dividend policy on firm value. These findings support the Pecking Order Theory, which states that firms tend to rely more on internal financing sources, as well as the Signalling Theory, which explains that dividend policy can serve as a positive signal to investors. However, the effectiveness of financial policies in increasing firm value largely depends on contextual factors and firm characteristics. Therefore, future research is recommended to include additional variables and apply more comprehensive methodological approaches.

The Influence Of Financial Literacy And Financial Attitudes On Student Saving Behaviour Mediated By Pocket Money Variables

Aidil Putra Pratama — 2026-05-08

This study aims to analyze the effects of financial literacy and financial attitude on students' saving behavior, as well as the role of pocket money as a mediator. A quantitative approach with a descriptive-causal design was employed on 90 students of the Management Study Program, Bina Insan University, class of 2024/2025, using simple random sampling. The research instruments were tested for validity and reliability, while data analysis was conducted using SEM-PLS to assess direct, indirect, and mediation effects. The results indicate that financial literacy has a positive and significant effect on saving behavior (coefficient = 0.268; T-statistic = 4.186; P < 0.001), as does financial attitude (coefficient = 0.319; T-statistic = 4.410; P < 0.001). Mediation analysis reveals that pocket money does not significantly mediate the effect of financial literacy but serves as a partial mediator between financial attitude and saving behavior (coefficient = 0.284; T-statistic = 5.473; P < 0.001). The findings confirm that financial literacy and financial attitude are primary factors shaping students’ saving behavior, while pocket money reinforces the influence of attitude when adequately provided. Practically, these results underscore the importance of integrated financial education interventions, encompassing literacy enhancement, positive financial attitude development, and effective pocket money management. This study provides empirical evidence to inform financial education policies and strategies aimed at fostering sustainable saving behavior among university students.

The Influence Of Human Resource Development, Leadership, And Work Discipline On The Performance Of ASN Employees At The Regional Office Of The Ministry Of Religion Of North Sumatra Province

Adelia Sarumaha — 2026-05-08

This study aimed to examine the effects of human resource development, leadership, and work discipline on the performance of civil servant employees at the Regional Office of the Ministry of Religious Affairs of North Sumatra Province. The study used an associative quantitative approach by collecting primary data through questionnaires. The population of this study consisted of all civil servant employees at the Regional Office of the Ministry of Religious Affairs of North Sumatra Province, totaling 247 employees. The sample size was 71 respondents, determined using the Slovin formula, with purposive sampling as the sampling technique. This study was conducted in 2025. The data obtained from the questionnaires were processed using SPSS 24.0 with multiple linear regression analysis. The results showed that human resource development had a regression coefficient of 0.306, a t value of 3.220, and a significance value of 0.002; leadership had a regression coefficient of 0.369, a t value of 3.905, and a significance value of 0.000; and work discipline had a regression coefficient of 0.288, a t value of 2.987, and a significance value of 0.004. The F value was 236.992 with a significance value of 0.000. These results indicated that human resource development, leadership, and work discipline partially and simultaneously had positive and significant effects on the performance of civil servant employees at the Regional Office of the Ministry of Religious Affairs of North Sumatra Province. Leadership was the most dominant variable affecting employee performance, with the highest standardized coefficient beta value of 0.382. Employee performance was explained by human resource development, leadership, and work discipline by 91.8 percent, indicating a very strong relationship.

An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor

Aris Jona Pangaribuan — 2026-05-08

This study aims to analyze the influence of brand image, price, and digital marketing through Instagram social media on consumer purchasing decisions at PT. Sardana Indahberlian Motor. In the midst of competitive automotive industry competition, companies are required to optimize digital platforms and strengthen brand value. This study uses a quantitative approach and the determination of the number of samples for this study uses the Slovin formula so that a sample of 95 respondents is obtained and the collection uses a questionnaire with a Likert scale. The data analysis technique used is validity testing, reliability, and classical assumptions then multiple linear regression analysis with hypothesis testing using the t test and F test at α = 5% using SPSS software version 26. The results of the study indicate that partially, brand image and digital marketing have a significant effect on purchasing decisions. The price variable also shows a positive influence driven by the suitability between product quality and the value paid by consumers. Simultaneously, the three independent variables contribute significantly in shaping consumer purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, which amount to 70% percent, while the remaining 30% is explained by other variables outside this study.

Financial Ratio Analysis as a Tool for Measuring the Financial Performance of PT Ultrajaya Milk Industry & Trading Company Tbk for the 2020–2024 Period

Bayu Firmanda — 2026-05-08

This study aims to analyze the financial performance of PT Ultrajaya Milk Industry & Trading Company Tbk during the period 2020–2024 using a financial ratio approach that includes liquidity, activity, profitability, and solvency ratios. This study employs a descriptive quantitative method using secondary data obtained from the company’s audited and published annual financial statements. Data analysis is conducted by calculating and evaluating financial ratios, including liquidity ratios, activity ratios, profitability ratios, and solvency ratios. The results indicate that PT Ultrajaya demonstrates a very strong level of liquidity, stable operational efficiency, and consistent profitability throughout the observation period despite external pressures arising from global economic dynamics. In addition, the company’s solvency ratios remain at a low level, indicating minimal dependence on debt-based financing. This study is subject to limitations, as it focuses on a single company, a limited observation period, and does not quantitatively incorporate macroeconomic variables. The findings are expected to contribute to the fields of financial accounting and financial management and to serve as a reference for investors, creditors, and management in assessing the financial resilience and effectiveness of financial strategies in the food and beverage industry amid global economic uncertainty.

The Effect of Capital Structure, Operational Efficiency, and Firm Size on Profitability: Evidence from Transportation and Logistics Companies Listed on the Indonesia Stock Exchange (2022-2024)

Devi Dian Syahputri S — 2026-05-08

This study aims to analyze the influence of capital structure, operational efficiency, and firm size on profitability in transportation and logistics companies listed on the Indonesia Stock Exchange during the 2022–2024 period. A quantitative approach was employed using secondary data from audited annual financial reports. The sample was selected through purposive sampling from 30 companies that met the criteria of data completeness and continuous BEI listing, resulting in 90 observations over three years. Analysis was conducted using panel data regression and classical assumption tests with Eviews 12. The results indicate that capital structure (DER) and operational efficiency (TAT) do not significantly affect profitability (ROA), whereas firm size (Ln Total Assets) has a negative and significant effect on ROA. Collectively, all three variables significantly influence profitability, with the model’s explanatory power reaching 87.31%. The study is limited by its relatively short observation period and the use of a single proxy for operational efficiency. This research contributes to corporate finance literature in the transportation-logistics sector and can serve as a reference for management and investors in strategic decision-making and company performance assessment.

Digital Marketing Strategy Development to Increase Sales for Fashion MSMEs (Case Study: Abang Jenggot Moslem Store)

Didit Hansari — 2026-05-08

This study aims to analyze the development of digital marketing strategies to increase sales at Abang Jenggot Moslem Store, a Muslim men's fashion business in Medan, and to identify factors causing low online sales conversion despite having social media accounts with a large number of followers. This research employed a descriptive qualitative approach with a case study method. Data were collected through semi-structured interviews with the business owner, a social media admin, and 10 customers. Non-participatory observation was conducted on the Instagram account (@abangjenggot_moslemstore), TikTok account, and Shopee account. Documentation included sales archives, social media insights, and screenshots of interactions. Data analysis used the interactive model of Miles, Huberman, and Saldana, which includes data reduction, data display, and conclusion drawing. Observation of the @abangjenggot_moslemstore Instagram account during the January–February 2026 period revealed that average organic engagement remained relatively low, with likes ranging from 1 to 17 per post. However, an anomaly was found in posts involving influencers, which successfully garnered 530 likes and 66 comments. This finding indicates that influencer marketing strategies have significant potential to boost interaction, although their implementation remains sporadic and has not yet become part of a structured routine strategy. Furthermore, interviews with customers revealed that the majority learned about Abang Jenggot Moslem Store through direct interaction at the physical location or recommendations from friends, rather than through social media content. This confirms that the managed social media accounts have not been effective as customer acquisition channels, despite the Instagram account having a substantial follower base (12,900) and over 3,000 posts. This condition reinforces the gap between a strong quantitative digital presence and the business results achieved. This research is limited to a single case study of a fashion MSME in Medan; thus, the results cannot be generalized to the broader context of MSMEs or other industrial sectors. The researcher's limitations in this case study at Abang Jenggot Moslem Store pertain to the transaction data on the number of online sales occurring over a 7-year period. Information regarding the marketing strategies implemented was only sourced from interviews with the owner/leader, unaccompanied by well-documented written data from the business owner/leader. This research provides practical contributions in the form of structured digital marketing strategy recommendations for fashion MSMEs, particularly in addressing the gap between follower count and sales conversion. Theoretically, this study enriches the literature on the application of digital marketing in the Indonesian MSME sector.

Analysis Of Digital Marketing, Brand Awareness, Brand Image, And Price On Students' Decisions Studying At Panca Budi Development University

M. Ghazali Prasetyo — 2026-05-08

The abstract is written in several sections described below, a maximum of 250 words in This study aims to analyze the influence of digital marketing, brand awareness, brand image, and price on students' decisions to study at Panca Budi Development University (UNPAB). The research approach used in this study is associative and quantitative. The population in this study were students of the Management Study Program at UNPAB with a sample of 100 respondents, determined using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression analysis with the help of the SPSS application. The results of the study indicate that partially digital marketing and brand image do not have a significant effect on students' decisions. In contrast, brand awareness and price have a positive and significant effect on students' decisions in choosing to study at UNPAB. Meanwhile, simultaneously digital marketing, brand awareness, brand image, and price have a significant effect on students' decisions. The coefficient of determination (R²) value of 0.404 indicates that the four independent variables are able to explain 40.4% of the variation in student decisions, while the remaining 59.6% is influenced by other factors outside the research model. The results of this study indicate that students' decisions in choosing a university are based more on rational considerations, especially regarding the level of brand awareness and the perception of price that corresponds to the benefits obtained, rather than simply digital information and brand image.

The Effect Of Human Resource Development, Organizational Culture, And Total Participation On Asn Employee Performance In The Regional Financial And Asset Agency Of North Sumatera Province

Ria Suryani Saragih — 2026-05-08

This study aimed to analyze the effects of human resource development, organizational culture, and total participation on the performance of civil servant employees at the Regional Financial and Asset Agency of North Sumatra Province. This study used a quantitative approach with an associative method. The research population consisted of 95 civil servant employees, and the sample also included 95 respondents selected using a saturated sampling technique. Primary data were collected through the distribution of questionnaires, and the results were processed using SPSS software version 24. Data analysis was conducted using multiple linear regression to examine the relationships between the independent variables and the dependent variable. The results showed that human resource development, organizational culture, and total participation, both partially and simultaneously, had positive and significant effects on employee performance. Human resource development became the most dominant variable influencing employee performance, as it had the highest regression coefficient. The regression analysis produced the equation Y = 6.656 + 0.301X1 + 0.210X2 + 0.185X3 + e. The t-test results indicated that human resource development had a t-value of 3.771 with a significance value of 0.000. Organizational culture had a t-value of 2.695 with a significance value of 0.008, while total participation had a t-value of 2.941 with a significance value of 0.004. The F-test result showed an F-value of 102.138 with a significance value of 0.000. Hypotheses H1, H2, H3, and H4 were proven to be correct and acceptable, as the research findings were consistent with the proposed hypotheses. The coefficient of determination (adjusted R²) of 0.763 indicated that 76.3% of the variation in employee performance could be explained by the three independent variables, while the remaining variation was explained by other variables not included in this research model. In addition, the strength of the relationship between the independent variables and the dependent variable was categorized as very strong, with a correlation coefficient (R) value of 0.878.

Factors Influencing The Decision To Purchase An OPPO Mobile Phone At The Semaku Ponsel Manna Counter In South Bengkulu

Yesi Apriana — 2026-05-08

This research aims to determine the physical, social, personal and psychological factors on purchasing decisions at the Semaku Ponsel Manna Counter, South Bengkulu. The method in this research uses validity testing, reliability testing, multiple linear regression analysis, coefficient of determination and hypothesis testing. This type of research uses quantitative research. The number of samples in this study was 62 visitors who came to the Semaku Ponsel Manna Counter, South Bengkulu Regency, who were chosen randomly. The results of the multiple linear regression analysis are the equation: Y = 7.546 + 0.165 X1 + 0.313X2 + 0.167X3 + 0.210 The value of the coefficient of determination from the results of calculations using SPSS can be seen that the coefficient of determination value from R square is 0.672. This means that the value of cultural factors (X1), the value of social factors (X2), the value of personal factors (X3), and psychological factors (X4) influence purchasing decisions (Y) by 67.2% while the remaining 32.8% is influenced by other variables not examined in this research. The test results for the variables cultural factors (X1), social factors (X2), personal factors (X3) and psychological factors (X4) simultaneously have a significant influence on purchasing decisions at Semaku Ponsel Manna, South Bengkulu. This is proven by the significance value of 0.000 which is smaller than 0.05. So Ho is rejected and Ha is accepted. Thus, it can be concluded that these four variables together have a significant influence on cellphone purchasing decisions among consumers of Semaku Ponsel Manna, South Bengkulu.

The Effect of Company Size, Profitability, Free Cash Flow, and Liquidity on Debt Policy in the Cosmetics and Household Needs Sub-Sectors Listed on the Indonesia Stock Exchange

Evy Syahfitriyana Siregar — 2026-05-08

This study aims to analyze the influence of company size, profitability, free cash flow, and liquidity on debt policies in cosmetics and household goods sub-sector companies listed on the Indonesia Stock Exchange for the period 2020–2024. This study uses a quantitative approach with a panel data regression method on 5 companies. The selection of the panel data regression model was carried out through the Chow Test and the Hausman Test, which showed that the Fixed Effect model was the most appropriate model to use. The results of the study show that simultaneously company size, profitability, free cash flow, and liquidity have a significant effect on debt policy. Partially, profitability and liquidity have a negative and significant effect on debt policy, while company size and free cash flow have no significant effect. The value of the determination coefficient showed that 77.15% of the variation in debt policy could be explained by independent variables in the model, while the rest was influenced by other factors outside the study.

The Influence Of Liquidity, Profitability And Solvency On Financial Performance At The Autonomous Agent Indah Logistik Cargo Pajak Melati

Mery Cristina Simanullang — 2026-05-08

This study aims to analyze the influence of liquidity, profitability, and solvency on financial performance in the Autonomous Agent of Indah Logistics Cargo Pajak Melati. The research uses a quantitative approach with a causal research type, using secondary data in the form of corporate financial statements for the 2020–2024 period. The sampling technique used is saturated sampling, with multiple linear regression analysis method using SPSS version 22. The results showed that the liquidity proxied with the Quick Ratio could not be further analyzed because it experienced high multicollinearity (Tolerance 0.011; VIF 87,266). Profitability proxied by Return on Equity has a regression coefficient of –0.568 with a significance value of 0.167 (> 0.05), so it has no significant effect on financial performance. Meanwhile, solvency proxied by the Debt to Equity Ratio has a regression coefficient of 0.149 with a significance value of 0.013 (< 0.05), which shows a positive and significant influence on financial performance. Simultaneously, profitability and solvency had a significant effect on financial performance with an F value of 37.352 and a significance of 0.026 (< 0.05), and an Adjusted R Square value of 0.948. The conclusion of the study shows that the stability of the company's financial structure, especially from the aspect of solvency, has a more dominant role in supporting the improvement of financial performance than profitability.

Implementation Of Digital Marketing On Wardah Consumer Satisfaction In Tiktok Shop (Case Study Of Management Study Program Students, 2021, Panca Budi Development University)

Luthvia Aulia — 2026-05-08

Analysis of Leadership, Organizational Culture, Work Facilities, and Reward Systems on Employee Performance at PT Jumaku Berjaya Sentosa

Lismayana Eryanti Siregar — 2026-05-08

This study aimed to analyze the effects of leadership, organizational culture, work facilities, and reward systems on employee performance at PT Jumaku Berjaya Sentosa. The research was conducted in 2026 using a quantitative approach. All 46 employees were included as respondents through a saturated sampling technique, resulting in a sample size equal to the research population. The data used were primary quantitative data obtained directly from respondents through the distribution of structured questionnaires. Data processing and analysis were carried out using SPSS version 24.0 with multiple linear regression analysis methods. The results of the analysis indicated that leadership, organizational culture, work facilities, and reward systems had positive and significant effects on employee performance, both partially and simultaneously. The regression equation obtained in this study was Y = 1.125 + 0.166X₁ + 0.272X₂ + 0.318X₃ + 0.168X₄ + e. The partial test results (t-test) showed that each independent variable had a calculated t-value greater than the t-table value with a significance level below 0.05, indicating a significant effect on employee performance. Meanwhile, the simultaneous test results (F-test) showed that the calculated F-value was greater than the F-table value with a significance level of 0.000, meaning that all independent variables jointly had a significant effect on employee performance. The work facilities variable was the most dominant factor influencing employee performance, as indicated by the largest regression coefficient and t-value. Overall, leadership, organizational culture, work facilities, and reward systems contributed 94.7% to employee performance, with a very strong relationship level indicated by a correlation coefficient value of 0.975.

Digital Marketing Analysis, Lenovo Thinkpad Product Quality And Brand Image On Purchase Interest At Lasitech Computer Store

Kristin Polina Putri Damayanti Silalahi — 2026-05-08

This study aims to analyze the influence of Digital Marketing, Product Quality, and Brand Image on Consumer Buying Interest of Lenovo ThinkPad products at Lasitech Computer Stores. This study uses a quantitative approach with a survey method of 96 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software version 22, accompanied by validity, reliability, and classical assumption tests. The results of the study showed that partially Digital Marketing had a positive and significant effect on Consumer Buying Interest (β = 0.165; t = 2.053; Sig. = 0.043). Product Quality also has a positive and significant effect on Consumer Buying Interest (β = 0.167; t = 3.627; Sig. = 0.000). In addition, Brand Image had a positive and significant effect and became the most dominant variable (β = 0.312; t = 3.693; Sig. = 0.000). Simultaneously, Digital Marketing, Product Quality, and Brand Image have a significant effect on Consumer Buying Interest (F = 44.205; Sig. = 0.000). The value of the determination coefficient (Adjusted R²) of 0.577 indicates that 57.7% of the variation in Consumer Buying Interest can be explained by all three independent variables, while the rest is influenced by other factors outside the study. The results of this study confirm that the increase in consumer buying interest is not only influenced by product quality and brand image strength, but also supported by the implementation of an effective and targeted digital marketing strategy.

The Influence Of Recruitment, Training, And Work Motivation In Improving Employee Performance At PT. Perkasa Internusa Mandiri

Jonatan Pebrianto Siagian — 2026-05-08

This study aims to analyze the influence of recruitment, training, and work motivation on employee performance at PT. Perkasa Internusa Mandiri. This study uses a quantitative approach with a survey method of 80 employees which is also used as a sample. Data were collected through questionnaires and analyzed using multiple linear regression with the help of the SPSS program. The results showed that recruitment had a regression coefficient (B) of 0.187 with a t-value of 1.909 and a significance of 0.060, so that it had a positive but insignificant effect on employee performance. The training has a regression coefficient (B) of 0.538 with a t-value of 4.821 and a significance of 0.000, which means that it has a positive and significant effect on employee performance. Work motivation has a regression coefficient (B) of −0.283 with a t-value of −2.968 and a significance of 0.004, so that it has a negative and significant effect on employee performance. The results of the simultaneous test showed an F value of 27.253 with a significance of 0.000, which indicates that recruitment, training, and work motivation together have a significant effect on employee performance. A determination coefficient value (R²) of 0.518 indicates that 51.8% variation in employee performance can be explained by the research model. Training is the most dominant variable in improving employee performance.

The Influence of Financial Literacy, Income, Financial Behavior, and Risk Perception on Investment Decisions of Generation Z in Medan City

Silvani Riska Ayuni — 2026-05-08

the purpose of this study is to determine the investment decisions of generation z in Medan City. Investment decisions in generation z, income on investment decisions in generation z, financial behavior on investment decisions in generation z and also risk perception on investment decisions in generation z. in this method using quantitative methods with data collection techniques using purposive sampling tecniques and using the Cochran formula. Tha sample in this study is unknown. Data collection in this study uses goggle form. Technical data analysis uses SPSS 27. The results of this study indicate that 1) financial litetacy has a positive and significant influence on investment decisions; 2) income has a positive and significant influence on investment decisions; 3) financial behavior has a positive and significant influence on investment decisions; 4) risk perception has a positive and significant influence on investment decisions; 5) financial literacy income financial behavior and risk perception have a positive and significant influence on investment decisions.

Analysis Of Competency, Workload And Job Fatigue On Employee Performance In PT. Indokom Citra Persada

Putri Syahranti Tanjung — 2026-05-08

This study aims to analyze Competence, workload, and work fatigue on employee performance at PT Indokom Citra Persada. This study uses a quantitative method involving 78 employees as respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that the t-value of 5.704 is greater than the t-table of 1.99 with a significance level of 0.000. Thus, H1 is accepted and H0 is rejected, which means that competence has a positive and partially significant influence on employee performance. The t-value of 2.976 is greater than the t-table of 1.99 with a significance level of 0.004. Thus, H2 is accepted and H0 is rejected, which means that workload has a positive and partially significant effect on performance. The t-value of -0.010 is smaller than the t-table of 1.99 with a significance level of 0.912. Thus, H3 is rejected and H0 is accepted, which means that fatigue has a negative and partially insignificant effect on performance. The F-value of 2.73. Because the F-value of 19.089 is greater than the F-table of 2.73, it can be concluded that the variables of competence, workload, and fatigue have a significant effect simultaneously on performance.

An Analysis of the Influence of Leadership, Work Motivation and the Working Environment on Employee Performance at Bengkel 24 Project in Medan

Achmad Surya Arif — 2026-05-08

This study aims to analyze the influence of leadership, work motivation, and work environment on employee performance in Workshop 24 Project Medan with a quantitative approach through a survey of 45 respondents and multiple linear regression analysis (SPSS 22). The results of the partial test showed that leadership had no significant effect on performance (β = 0.187; sig. 0.135 > 0.05). Work motivation had a positive and significant effect and was the most dominant variable (β = 0.528; sig. 0.000 < 0.05). The work environment had a significant effect on the negative direction (β = −0.284; sig. 0.042 < 0.05). Simultaneously, all three variables had a significant effect on performance (F = 20.028; sig. 0.000 < 0.05) with an Adjusted R² value of 0.565, which means that 56.5% of the variation in performance was explained by the model. It was concluded that work motivation is the main factor in improving performance, while the work environment needs special attention and leadership has not shown a significant influence.

Analysis Of The Effect Of Income Level And Work Motivation On The Work Productivity Of Truck Driver Employees At PT. Cahaya Sinar Gemilang

Akbar Perdana — 2026-05-08

This study aims to analyze the effect of income level and work motivation on the work productivity of truck driver employees at PT Chahaya Sinar Gemilang. The research employs a quantitative approach using a survey method. The population as well as the sample consists of all truck driver employees totaling 45 respondents, selected using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed with SPSS version 26. The data analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results show that income level has a positive and significant effect on work productivity, as indicated by a t-value of 1.985 with a significance level of 0.045. Work motivation also has a positive and significant effect on work productivity, with a t-value of 5.221 and a significance level of 0.000. Simultaneously, income level and work motivation have a positive and significant effect on work productivity, proven by an F-value of 179.267 which is greater than the F-table value of 2.366, with a significance level of 0.000. The coefficient of determination (R²) of 0.895 indicates that 89.5% of the variation in work productivity is explained by income level and work motivation, while the remaining 10.5% is influenced by other factors outside the research model. This study provides practical contributions for company management in designing income policies and motivation strategies to improve employee productivity, as well as theoretical contributions to the development of human resource management studies in the transportation and logistics sector.

Analysis of Corporate Image, Relationship Marketing, and Service Quality on Customer Satisfaction in the Purchase of Green Bean Coffee at PT. Mulya Sari Mandiri

Firhan Sudrajat — 2026-05-08

This study aims to analyze the influence of corporate image, relationship marketing, and service quality on the level of customer satisfaction in the process of purchasing green bean coffee at PT Mulya Sari Mandiri. The research data were collected through the distribution of questionnaires and subsequently analyzed using a quantitative approach. A total of 78 respondents participated in this study, with the sampling technique employing saturated sampling, which falls under the category of non-probability sampling. Data processing was conducted using SPSS software version 24.0 through multiple linear regression analysis techniques. The results of the analysis indicate that corporate image (X1), relationship marketing (X2), and service quality (X3) have a positive and significant effect on customer satisfaction (Y), both partially and simultaneously, in the purchase of green bean coffee at PT Mulya Sari Mandiri. Furthermore, service quality was found to be the most dominant variable contributing to customer satisfaction, indicating that improvements in service quality are directly aligned with increased customer satisfaction. Therefore, the company is advised to continuously develop and improve the quality of services provided.

The Impact Of Tiktok Social Media Usage, Fear Of Missing Out (Fomo) Behavior, And Financial Literacy On Personal Financial Management Among UNPAB Management Students Of The 2022 Cohort

Gresia Samosir — 2026-05-08

This study aims to analyze the influence of TikTok social media, Fear of Missing Out (FoMO) behavior, and financial literacy on personal financial management among Management students of Universitas Pembangunan Panca Budi (UNPAB), Class of 2022. This research employs a quantitative approach using a survey method. The population of this study consists of 352 Management students of UNPAB Class of 2022, with a sample of 77 respondents determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires measured using a Likert scale and analyzed using multiple linear regression analysis with the assistance of statistical software. The results show that partially, TikTok social media and financial literacy have a positive and significant effect on students’ personal financial management, while Fear of Missing Out (FoMO) does not have a significant effect. Simultaneously, TikTok social media, Fear of Missing Out (FoMO), and financial literacy have a significant effect on the personal financial management of Management students at UNPAB Class of 2022. These findings indicate that the positive use of social media and a high level of financial literacy play an important role in shaping students’ personal financial management behavior.

The Influence Of Social Media Marketing, Brand Image And Product Quality On Purchasing Decisions At PT Velindo Tours And Travel

Dinda Rindana — 2026-05-08

The research analysis aims to analyze social media marketing, brand image, and product quality on purchasing decisions at PT Velindo Tours and Travel. The data analysis technique used was an associative research method with the help of SPSS version 25. This study employed multiple linear regression analysis. The sample size was 72 respondents. Primary data collection used a questionnaire. The results showed that social media marketing had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Brand image had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Product quality had a positive but partially insignificant effect on purchasing decisions at PT Velindo Tours and Travel. Social media marketing, brand image, and product quality had a positive and significantly simultaneous effect on purchasing decisions at PT Velindo Tours and Travel.

The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products

Ameliya Adisty — 2026-05-08

Live commerce via TikTok has become an increasingly dominant digital consumption pattern among Generation Z, especially for beauty products. This study aims to analyze the influence of Streamer Interactivity and Entertainment Value on Customer Satisfaction, both directly and through Emotional Arousal, as well as to examine the role of Product Trust/Engagement as a moderating variable in the context of TikTok Live Commerce for Skintific products. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained through a questionnaire survey of 384 Generation Z respondents who use TikTok Live Commerce and analyzed using SmartPLS. The results show that Streamer Interactivity and Entertainment Value have a positive and significant effect on Emotional Arousal and Customer Satisfaction. Emotional Arousal was found to mediate this relationship, while Trust/Product Involvement strengthens the effect of Emotional Arousal on Customer Satisfaction. These findings contribute to the development of digital marketing studies based on the S–O–R model and provide practical implications for live commerce strategies.

Analysis Of Capital, Asset Quality, Management, Earnings, and Liquidity (CAMEL) on the Financial Performance of PT Bank Rakyat Indonesia (Persero) Tbk for the 2020-2024 Period

Anisa Permata — 2026-05-08

This study aims to analyze the financial performance of PT Bank Rakyat Indonesia (Persero) Tbk from 2020 to 2024 using the CAMEL method, which consists of five aspects, namely Capital, Asset Quality, Management, Earnings, And Liquidity. This research uses a qualitative approach with a descriptive research type. The data collection technique used is documentation taken from documents for the 2020-2024 period available on the official website of Bank Rakyat Indonesia. The results of the study on the financial performance of PT Bank Rakyat Indonesia Persero Tbk for the period 2020-2024 are in the healthy category and it can be concluded that the performance is in good and relatively stable condition despite the economic pressure caused by the COVID-19 pandemic and the post-pandemic recovery period. This study is expected to contribute to bank management in decision making and serve as a reference for further research in the banking sector.

The Effect Of Budget Management And Transparency On Financial Performance At The Audit Board Of The Republic Of Indonesia Representative Office Of North Sumatra Province

Annisa Larasati — 2026-05-08

This study aims to analyze the effect of budget management and transparency of public financial information disclosure on financial performance at the Audit Board of the Republic of Indonesia (BPK RI) Representative Office of North Sumatra Province. This research employs a quantitative approach with descriptive and associative research designs. The data used in this study are secondary data obtained from financial statements and performance reports of BPK RI Representative Office of North Sumatra Province for the period 2020–2024. Budget management is measured using the budget effectiveness ratio, transparency is assessed based on the availability and accessibility of financial information, while financial performance is measured using liquidity ratios.

Analysis Of Work Ethics, Job Loyalty, and Job Satisfaction On Employee Performance at The Binjai City Regional Inspectorate Office

Monica Fransiska Gultom — 2026-05-19

Analysis of the Influence of Competence, Compensation, and Workload on Employee Performance at PT Waruna Shipyard Indonesia

Naomi Syallom Chatrin Simanjuntak — 2026-05-19

This study aimed to examine the effects of competence, compensation, and workload on employee performance at PT Waruna Shipyard Indonesia. The population of this study consisted of 413 employees, with a sample of 81 respondents determined using the Slovin formula. This study used primary quantitative data collected through questionnaires and processed using SPSS version 24. The analytical technique employed was multiple linear regression analysis. The results showed that competence, compensation, and workload, both partially and simultaneously, had positive and significant effects on employee performance at PT Waruna Shipyard Indonesia. Competence had a regression coefficient of 0.572, a t-value of 4.052, and a significance value of 0.000. Compensation had a regression coefficient of 0.244, a t-value of 2.975, and a significance value of 0.004. Workload had a regression coefficient of 0.247, a t-value of 2.542, and a significance value of 0.013. The F-test results showed an F-value of 142.478 with a significance value of 0.000. The t-table value was 1.991 and the F-table value was 2.723, indicating that t-count was greater than t-table and F-count was greater than F-table with a significance value below 0.05. Thus, Ha was accepted and Ho was rejected, indicating a significant effect. These findings indicated that hypotheses H1, H2, H3, and H4 were accepted and empirically proven, as the results were consistent with the proposed hypotheses. The most dominant variable influencing employee performance was competence, as it had the highest regression coefficient and t-value. Approximately 84.1% of employee performance was explained by competence, compensation, and workload, while the remaining percentage was influenced by other factors. Employee performance had a very strong relationship with competence, compensation, and workload, as indicated by an R value of 0.921.

Analysis of the Effect of Training, Communication, and Work Motivation on Productivity at PT. Global Mitra Prima

Yusril Mahendra Tanjung — 2026-05-19

This study was conducted at PT. Global Mitra Prima with the aim of analyzing the effects of training, communication, and work motivation on employee work productivity. The phenomenon observed in the company indicates that employee productivity in the sales department during the period 2018–2023 experienced an unstable downward trend, suggesting that not all employees were able to perform their duties productively. The population of this study consisted of 48 employees working at the company, and the sampling technique used was a saturated sampling method, resulting in a total sample of 48 respondents. The type of data used was primary data, while the data sources included secondary data. Data collection techniques comprised literature review, surveys, and observation. The data analysis techniques applied included multiple regression analysis, classical assumption tests, and hypothesis testing. The results of the study show that training, communication, and work motivation, both partially and simultaneously, have a positive and significant effect on employee productivity in carrying out their tasks. There is a very strong relationship between training and employee work productivity in performing tasks within the company. Employee productivity at the company can be explained by the variables of training, communication, and work motivation by 81.4%, while the remaining 18.6% is explained by other variables not examined in this study

Analysis Of E-Commerce and Product Innovation in Improving The Financial Performance of MSME In Binjai City 2025

Anisa Anisa — 2026-05-19

This study analyzes the influence of e-commerce and product innovation in improving the financial performance of MSMEs in Binjai City in 2025. The research is motivated by a drastic decline in the number of MSMEs in 2024, where several sub-districts experienced a significant decline such as North Binjai from 258 to 59 units and East Binjai from 177 to 35 units. This study uses a quantitative approach with primary data collected through questionnaires distributed to 74 respondents of MSMEs in the culinary sector in Tanah Lapang Merdeka Binjai, who were selected using purposive sampling and the Solvin formula. The independent variables studied are e-commerce (X1) and product innovation (X2), while the dependent variable is the financial performance of MSMEs (Y) which is measured through the dimensions of liquidity, solvency, and profitability. Data analysis used multiple linear regression with SPSS version 26. This study is expected to provide practical recommendations on how MSMEs in Binjai City can optimally utilize e-commerce and product innovation to increase competitiveness, expand markets, and ultimately achieve better and more sustainable financial performance. The research findings are expected to serve as a reference for relevant stakeholders in developing policies and programs that support MSME development in Binjai City.

The Impact of Work-Life Balance and Workload on Employee Performance at PT PLN (Persero) Customer Service Implementation Unit (UP3) Binjai

Fadhlal Nugraha — 2026-05-21

Employee performance is the backbone of organizational success in public service institutions, including PT PLN (Persero) UP3 Binjai. This study aims to analyze the effect of work-life balance and workload on employee performance, both partially and simultaneously. A causal associative quantitative approach was employed, with data collected through a Likert-scale questionnaire ranging from 1 to 5. A total of 58 respondents were selected from 136 employees using Slovin's formula at a 10% margin of error. Data were analyzed using multiple linear regression with SPSS version 26. The results indicate that work-life balance has a positive and significant effect on employee performance, evidenced by a t-value of 15.918 with a significance level of 0.000. Meanwhile, workload shows no significant partial effect on performance, with a regression coefficient of +0.074, suggesting that employees have sufficiently adapted to existing work pressures. Simultaneously, both variables significantly influence employee performance, with an Adjusted R Square of 0.949, meaning 94.9% of performance variation is explained by the two variables. These findings confirm that maintaining a healthy balance between professional and personal life is the dominant factor driving employee productivity in the electricity service sector.

Analysis Of Competence And Work Discipline On Employee Performance With Job Satisfaction As A Mediating Variable At The Regional Office Directorate General Of Treasury North Sumatra Province

Ellisa Fitriani — 2026-05-21

Employee performance is a strategic factor in supporting the effectiveness of government tasks, especially in vertical agencies of the Ministry of Finance such as the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of North Sumatra Province. This study aims to analyze the effect of competence and work discipline on employee performance with job satisfaction as a mediating variable. This study uses a quantitative approach with a survey method. The population in this study was all 70 employees of the Regional Office of the Directorate General of Treasury in North Sumatra Province, with a saturated sample technique used for sampling. Primary data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS application. The results showed that competence and work discipline had a positive and significant effect on employee performance. In addition, competence and work discipline also had a positive and significant effect on job satisfaction. Job satisfaction was found to have a positive and significant effect on employee performance and acted as a mediating variable in the relationship between competence and employee performance, as well as between work discipline and employee performance. The coefficient of determination showed that competence and work discipline were able to explain 53.8% of the variation in job satisfaction, while competence, work discipline, and job satisfaction were able to explain 63.4% of the variation in employee performance. The results of this study imply that improving competence, enforcing consistent work discipline, and managing job satisfaction in a sustainable manner are important factors in improving employee performance in the North Sumatra Provincial Office of the Directorate General of Taxes.

Analysis Of Compensation And Work Climate On Teacher Performance Through Work Motivation At SMK Negeri 1 Percut Sei Tuan

Fahrul Lubis — 2026-05-21

This study aims to analyze the effect of compensation and work climate on teacher performance through work motivation as an intervening variable at SMK Negeri 1 Percut Sei Tuan. This study uses a quantitative approach with a survey method. The research population consists of all teachers and employees of SMK Negeri 1 Percut Sei Tuan, totaling 119 people, who also serve as the research sample (population research). Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of the SmartPLS application. The results showed that compensation and work climate had a positive and significant effect on teacher performance. In addition, compensation and work climate also had a positive and significant effect on work motivation. Work motivation was proven to have a positive and significant effect on teacher performance. The results of the indirect effect test showed that work motivation was able to significantly mediate the effect of compensation and work climate on teacher performance. The coefficient of determination value showed that compensation and work climate were able to explain 38.3% of the variation in work motivation, while compensation, work climate, and work motivation together were able to explain 56.3% of the variation in teacher performance. The conclusion of this study confirms that improving teacher performance can be achieved through fair compensation management, the creation of a conducive work climate, and the strengthening of teacher work motivation. These findings are expected to serve as a basis for schools in formulating strategic policies to improve teacher performance and professionalism in the vocational education environment.

Analysis Of Human Resource Quality And Organizational Culture On Employee Performance With Work Motivation As Mediating Variable In The West Medan District Office

Fatma Chairina — 2026-05-21

Employee performance is an important factor in determining the quality of public services in government agencies, including the West Medan Sub-District Office. Variations in employee performance indicate the need for an in-depth study of the factors that influence it. This study aims to analyze the influence of human resource quality and organizational culture on employee performance with work motivation as an intervening variable. The study uses a quantitative approach with a census method of all 60 civil servants (PNS) at the West Medan Sub-District Office as respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that HR quality and organizational culture have a positive and significant effect on employee performance and work motivation. Work motivation was also found to have a positive and significant effect on employee performance. In addition, work motivation acted as an intervening variable that strengthened the effect of HR quality and organizational culture on employee performance. The coefficient of determination showed that the variables of HR quality and organizational culture were able to explain 44.3% of work motivation, while HR quality, organizational culture, and work motivation together explained 52.1% of employee performance. These findings confirm that improving employee performance at the West Medan Sub-District Office does not only depend on structural aspects such as HR quality and organizational culture, but is also greatly influenced by employee work motivation. Therefore, strengthening competencies, establishing a conducive organizational culture, and strategies to increase work motivation need to be prioritized in efforts to improve the quality of public services.

Analysis of Transformational Leadership and Organizational Communication on Employee Performance with Organizational Commitment as A Mediating Variable at The Medan Belawan Primary Tax Office Medan Belawan Primary Tax Service Office

Aditya Muchtar — 2026-05-21

Employee performance is a strategic factor in supporting the achievement of public organization goals, especially in tax agencies that have high performance demands. This study aims to analyze the influence of transformational leadership and organizational communication on employee performance with organizational commitment as a mediating variable at the Medan Belawan Primary Tax Office. This study uses a quantitative approach with a survey method. The population in this study was all 100 permanent employees of the Medan Belawan Tax Office, all of whom were used as research samples. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that transformational leadership and organizational communication had a positive and significant effect on employee performance. In addition, transformational leadership and organizational communication also have a positive and significant effect on organizational commitment. Organizational commitment has been proven to have a positive and significant effect on employee performance. Furthermore, the results of the indirect effect test show that organizational commitment is able to significantly mediate the effect of transformational leadership and organizational communication on employee performance. The coefficient of determination shows that transformational leadership and organizational communication can explain 56.8% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Medan Belawan Tax Office can be achieved by strengthening the role of transformational leadership, improving the quality of organizational communication, and increasing employee commitment to the organization. The results of this study are expected to provide practical contributions to tax agency leaders in formulating sustainable human resource management policies.

Analysis Of Recognition And Work Environment On Teacher Performance With Job Satisfaction As Mediating Variable In Smp Negeri 1 Binjai

Hamnah Yasari — 2026-05-21

Teacher performance is a key factor in improving the quality of education in schools. Optimal teacher performance is influenced by various organizational factors, including rewards and work environment, as well as job satisfaction, which is an important psychological factor. This study aims to analyze the effect of rewards and work environment on teacher performance with job satisfaction as a mediating variable at SMP Negeri 1 Binjai. This study uses a quantitative approach with a survey method. The population in this study was all 64 teachers at SMP Negeri 1 Binjai, who were also used as the research sample. Primary data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with the help of the SmartPLS application. The results showed that rewards and work environment had a positive and significant effect on teacher performance and job satisfaction. Furthermore, job satisfaction was proven to have a positive and significant effect on teacher performance. The results of the indirect effect test showed that job satisfaction acted as a mediating variable in the relationship between rewards and teacher performance, as well as between the work environment and teacher performance. The coefficient of determination value showed that rewards and the work environment were able to explain 50% of the variation in job satisfaction, while rewards, the work environment, and job satisfaction were able to explain 61.8% of the variation in teacher performance. These findings indicate that improvements in teacher performance can be achieved through an effective reward system, improvements in a conducive work environment, and strengthening teacher job satisfaction. This study is expected to serve as a basis for schools in formulating managerial policies to improve teacher performance and the quality of education

Analysis of Transformational Leadership and Work Stress on Employee Performance with Job Satisfaction as A Mediating Variable at The Tax Service Office Pratama Medan Belawan

Ahmad Affandy — 2026-05-21

Employee performance is a key factor in supporting the success of public organizations, including the Medan Belawan Tax Office (KPP), which has strategic responsibilities in state revenue and taxpayer services. High target demands, workloads, and the dynamics of taxation policies require employees to perform optimally. This study aims to analyze the influence of transformational leadership and work stress on employee performance with job satisfaction as a mediating variable at the Medan Belawan Tax Office. This study uses a quantitative approach with a census method of 100 permanent employees. Primary data were collected through questionnaires and analyzed using Partial Least Square (PLS) with the help of SmartPLS. The results show that transformational leadership has a positive but insignificant effect on employee performance, but has a positive and significant effect on job satisfaction. Work stress has a negative and significant effect on employee performance and job satisfaction. Job satisfaction has a positive and significant effect on employee performance. In addition, job satisfaction mediates the effect of transformational leadership and work stress on employee performance. These findings indicate that improving employee performance in the KPP Pratama Medan Belawan environment is more effectively done through strengthening job satisfaction, managing work stress, and implementing consistent transformational leadership. This study is expected to contribute theoretically to the development of human resource management in the public sector and provide practical recommendations for tax agency leaders.

Analysis of Transformational Leadership and Competence on Employee Performance with JoB Satisfaction as A Mediating Variable at The Uptd Animal Clinic Of The Agriculture And Livestock Office North Sumatra Province

Angga Pramudia — 2026-05-21

Employee performance is a key factor in improving the quality of public services, especially in the animal health service sector. This study aims to analyze the effect of transformational leadership and competence on employee performance with job satisfaction as a mediating variable at the Animal Clinic Technical Implementation Unit (UPTD) of the North Sumatra Provincial Government's Plantation and Livestock Service. This study uses a quantitative approach with a survey method. The study population consisted of all 75 employees of the Animal Clinic UPTD, all of whom were included in the sample. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of the SmartPLS application. The results showed that transformational leadership and competence had a positive and significant effect on employee performance. In addition, transformational leadership and competence also had a positive and significant effect on job satisfaction. Job satisfaction was proven to have a positive and significant effect on employee performance. The results of the indirect effect test showed that job satisfaction was able to significantly mediate the effect of transformational leadership and competence on employee performance. The coefficient of determination value showed that transformational leadership, competence, and job satisfaction were able to explain 64.5% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Animal Clinic Technical Implementation Unit of the North Sumatra Provincial Government's Plantation and Livestock Service can be achieved by strengthening transformational leadership, improving employee competency, and creating sustainable job satisfaction. This study is expected to be taken into consideration in the formulation of human resource management policies to improve the effectiveness of animal health services.

Analysis of Competency and Work Discipline on Promotion With Work Motivation as An Intervening Variable at The National Narcotics Agency of North Sumatra Province

Ari Sujarno — 2026-05-21

Promotion is a strategic aspect of human resource management in government organizations, including the North Sumatra Provincial National Narcotics Agency (BNNP Sumut), which has a crucial role in combating and preventing drug abuse. This study aims to analyze the effect of competence and work discipline on promotion with work motivation as an intervening variable at BNNP North Sumatra. This study uses a quantitative approach with a survey method. The population and sample of the study are all 84 permanent employees of BNNP North Sumatra. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of the SmartPLS application. The results show that competence and work discipline have a positive and significant effect on work motivation. In addition, competence and work discipline also have a positive and significant effect on job promotion. Work motivation is proven to have a positive and significant effect on job promotion. The results of the indirect effect test show that work motivation can significantly mediate the effect of competence and work discipline on job promotion. The coefficient of determination value shows that competence, work discipline, and work motivation can explain 60% of the variation in job promotion. The findings of this study indicate that objective and effective promotion at the North Sumatra BNNP can be achieved by strengthening employee competence, improving work discipline, and managing work motivation in a sustainable manner. The results of this study are expected to be taken into consideration by leaders in formulating transparent, fair, and merit-based career development policies.

Analysis of Work Discipline And Work Facilities On Employee Performance With Work Motivation As A Mediating Variable In The Medan Belawan Primary Tax Office Medan Belawan

Combat Hamonangan Manurung — 2026-05-21

Employee performance is a key factor in supporting the success of public organizations, including the Medan Belawan Primary Tax Office, which plays a strategic role in tax services and state revenue. This study aims to analyze the effect of work discipline and work facilities on employee performance with work motivation as a mediating variable. The study used a quantitative approach with a survey method of all 100 employees of the Medan Belawan Primary Tax Office, so the sampling technique used was a census. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS software. The results show that work discipline has a positive and significant effect on employee performance and work motivation. Work facilities also have a positive and significant effect on employee performance and work motivation. Furthermore, work motivation has a positive and significant effect on employee performance. The indirect effect test showed that work motivation was able to mediate the effect of work discipline on employee performance, as well as mediate the effect of work facilities on employee performance. The coefficient of determination value showed that work discipline and work facilities were able to explain 35.9% of the variation in work motivation, while work discipline, work facilities, and work motivation together were able to explain 55.2% of the variation in employee performance. Based on these results, it can be concluded that improving the performance of employees at the Medan Belawan Tax Office does not only depend on the implementation of work discipline and the provision of adequate work facilities, but is also greatly influenced by the level of employee work motivation. Therefore, management is expected to strengthen disciplinary policies, improve the quality of work facilities, and create a work environment that can encourage employee motivation in order to improve performance and the quality of public services.

Analysis of Transactional Leadership and Organizational Communication on Employee Performance with Job Satisfaction as A Mediating Variable at The Medan Plantation Seed and Protection Center Plantation Crops In Medan

Demensah Ginting — 2026-05-21

Employee performance is a strategic factor in supporting the success of government technical agencies, particularly the Medan Plantation Seed and Plant Protection Center (BBPPTP), which plays an important role in quality testing, seed certification, and plantation plant protection. This study aims to analyze the effect of transactional leadership and organizational communication on employee performance with job satisfaction as a mediating variable. The study used a quantitative approach with a census method of 135 civil servants at BBPPTP Medan. Primary data were collected through questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results showed that transactional leadership and organizational communication had a positive and significant effect on employee performance and job satisfaction. Job satisfaction also has a positive and significant effect on employee performance and is proven to mediate the influence of transactional leadership and organizational communication on employee performance. These findings indicate that the consistent application of transactional leadership, effective organizational communication, and increased job satisfaction are important factors in improving the performance of BBPPTP Medan employees. This study is expected to provide empirical contributions to the development of human resource management theory in the public sector and serve as practical considerations for the management of BBPPTP Medan in formulating policies to improve employee performance.

The Effect of The Use of Financial Technology and Social Media on Financial Performance of UMKM Kuliner in Kecamatan Seberang Ulu 2 Palembang

Siti Awalani Cahyani — 2026-06-12

This study aims to analyze the influence of Financial Technology (Fintech) and Social Media on the Financial Performance of Culinary MSMEs in Seberang Ulu II District, Palembang City. The rapid development of digital technology encourages small business actors to adapt in order to remain competitive, especially through digital payment systems and online promotion platforms. The objective of this study is to determine whether the use of fintech and social media has a significant effect, both partially and simultaneously, on the financial performance of culinary MSMEs.This research uses a quantitative approach with a survey method. The population consists of culinary MSMEs in Seberang Ulu 2, with a total sample of 91 respondents, selected using the Slovin formula. The data collection technique is through questionnaires, and the data analysis technique used is multiple linear regression, supported by the Pearson correlation test and the coefficient of determination (R²). The results of the study show that both fintech and social media have a positive and significant effect on the financial performance of MSMEs, both partially and simultaneously. The coefficient of determination indicates that 22.9% of the variation in financial performance can be explained by the two independent variables.It can be concluded that digital transformation through fintech and social media is an effective strategy to improve the financial performance of culinary MSMEs in the digital era.