https://jurnal.unived.ac.id/index.php/fokusman/issue/feed 2025-06-26T18:06:14+00:00 Hesky heskytarigan8@gmail.com Open Journal Systems <p style="text-align: justify;"><strong>e-ISSN&nbsp;<a href="https://issn.brin.go.id/terbit/detail/20220112081286537">2809-9141</a>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; p-ISSN&nbsp;<a href="https://issn.brin.go.id/terbit/detail/20220117052106327">2809-9931</a></strong></p> <p style="text-align: justify;"><strong>Jurnal Fokus Manajemen</strong> is an online journal with complete references and open access for academics, researchers, and students, published by the Faculty of Economics, Universitas Dehasen Bengkulu, Indonesia. Journal of Management Focus is a periodical issue (four times a year) in February, May, August and November.. Its main objective is to disseminate scientific articles in the field of management. The language used in this journal is Indonesian or English. Without reducing its scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.</p> <p style="text-align: justify;"><strong>Jurnal Fokus Manajemen</strong> based on the Decree of the Director General of Higher Education, Research, and Technology of the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia Number <a href="https://drive.google.com/file/d/1tKFkq_oyPiBoDT6EqhuG1pbZZUKhAkiQ/view?usp=sharing">177/E/KPT/2024 Regarding the Accreditation Rating of Scientific Journals for Period II of 2024</a> on October 15, 2024 received Sinta 5 Accreditation.</p> <p style="text-align: justify;">JFM are indexed by Google Scholar, and several others include Crossref, Road, Garuda, PKP Index, and indexcopernicus.</p> https://jurnal.unived.ac.id/index.php/fokusman/article/view/8877 2025-06-26T18:06:09+00:00 Mutiara Ainur Rahma ainurrahmaa2902@gmail.com Lily Rahmawati Harahap harahaplily@iba.ac.id Sri Ermeila sriermeila456@gmail.com

<p><em>This study aims to determine whether there are differences in online and offline promotions on purchasing decisions at food and beverage companies in Palembang City (Case Study Mein Garden Cafe Palembang). The research method used is the Paired Sample T-test. The data used in this study are secondary data, namely data obtained from Mein Garden Cafe Palembang. As well as using primary data obtained from questionnaires distributed to 272 respondents of Mein Garden Cafe Palembang consumers.The results showed that there was a significant difference at Mein Garden Cafe Palembang, it is known that the significant value of 0.045 &lt;0.10, which means that there is a significant difference between online promotion and offline promotion. &nbsp;</em></p>

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