Jurnal Fokus Manajemen

Comparative Analysis Of Online And Offline Promotions On Purchasing Decisions At Food And Beverage Companies In Palembang City (Case Study Of Mein Garden Cafe Palembang)

2025-06-26T18:06:09+00:00

This study aims to determine whether there are differences in online and offline promotions on purchasing decisions at food and beverage companies in Palembang City (Case Study Mein Garden Cafe Palembang). The research method used is the Paired Sample T-test. The data used in this study are secondary data, namely data obtained from Mein Garden Cafe Palembang. As well as using primary data obtained from questionnaires distributed to 272 respondents of Mein Garden Cafe Palembang consumers.The results showed that there was a significant difference at Mein Garden Cafe Palembang, it is known that the significant value of 0.045 <0.10, which means that there is a significant difference between online promotion and offline promotion.

The Influence Of Work-Related Social Media Use (WSMU) And Ethical Leadership On Innovative Work Behavior Mediated By Psychological Well-Being At Gojek Company In South Jakarta

2025-07-25T06:03:38+00:00

This study aims to analyze and explain the influence of Work Related Social Media Use (WSMU) and Ethical Leadership on employees' Innovative Work Behavior, as well as the role of Psychological Well-Being as a mediating variable among Gojek employees in South Jakarta. The study employs a descriptive quantitative approach with a cross-sectional design to examine the effects of Work Related Social Media Use and Ethical Leadership on Innovative Work Behavior, alongside the mediating role of Psychological Well-Being. The unit of analysis consists of Gojek employees in South Jakarta aged between 25 and 40 years. The sample was determined based on the number of questionnaire items (28 questions) with a target of 116 respondents to ensure sufficient analysis and to anticipate incomplete data. Data were collected through questionnaires specifically designed to measure the research variables. Data analysis was conducted in stages, beginning with descriptive statistics using SPSS, followed by testing relationships among variables and mediation using Structural Equation Modeling (SEM) with AMOS. Model fit tests were performed using various fit indices to ensure the validity and strength of the relationships between variables. The results indicate that the four variables interact with each other and have significant positive effects. Both Work Related Social Media Use and Ethical Leadership directly enhance employees’ Psychological Well-Being and Innovative Work Behavior. Moreover, Psychological Well-Being acts as a mediator linking social media use and Ethical Leadership to work innovation. These findings emphasize the importance of Psychological Well-Being as a foundation for employee creativity and productivity. Therefore, companies are advised to optimize professional use of social media and to develop Ethical Leadership to create a psychologically healthy and sustainably innovative work environment.

Analysis Of Non-Physical Work Environment, Work Ethics, Work Discipline On Employee Work Productivity Asn At Lldikti Region 1 North Sumatra

2025-07-25T06:05:23+00:00

This study aims to analyze the influence of the non-physical work environment, work ethics, and work discipline on the productivity of ASN (civil servant) employees at LLDIKTI Region 1 North Sumatra. The method used is quantitative with multiple linear regression analysis, involving 40 respondents determined using the Slovin formula. The results show that the three variables—non-physical work environment, work ethics, and work discipline—have a positive and significant effect on ASN productivity, both partially and simultaneously. The Adjusted R Square value of 0.413 indicates that 41.3% of the variation in employee productivity can be explained by these three variables, while the remaining 58.7% is influenced by other factors outside this study.

Analysis Of The Foundation Of Customer Loyalty: The Influence Of Service Quality, Brand Image And Trust On Customer Loyalty Of Bank Syariah Indonesia KC Medan S. Parman 2025

2025-07-25T06:07:16+00:00

This study aims to analyze the influence of service quality, brand image, and trust on customer loyalty with trust as an intervening variable in Bank Syariah Indonesia KC Medan S. Parman in 2025. The research uses a quantitative approach with a survey method to 200 customers through purposive sampling techniques. The data was analyzed using Structural Equation Modeling (SEM) with the help of AMOS 26 software. The results showed that service quality and brand image had a positive and significant effect on customer trust with a path coefficient value of 0.427 and 0.385 (p<0.05), respectively. Trust was proven to mediate the relationship between service quality and brand image on customer loyalty with a total influence of 0.519 and 0.462. These findings make a theoretical and practical contribution to the development of Islamic banking marketing strategies in increasing customer loyalty in today's digital era.

The Influence Of Leadership Style, Work Discipline And Work Ethic On Employee Performance At The Secretariat Of The Regional House Of Representatives Of North Sumatra Province

2025-07-25T06:08:26+00:00

The purpose of this study is to analyze the influence of leadership style, work discipline and work ethic on employee performance in the Secretariat of the Regional House of Representatives of North Sumatra Province. The research method used in this study is using a quantitative model. The population in this study is all employees as many as 323 people at the Secretariat of the Regional People's Representative Council of North Sumatra Province. The sampling technique uses probability sampling draw.The number of samples in this study was 76 respondents. The data sources used in this study are primary and secondary. The technical data analysis in this study was carried out using Multiple Linear Regression using the SPSS Application. The results of data analysis show that leadership style has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance and work ethic has a positive and significant effect on employee performance.

Analysis Of Motivation And Job Satisfaction On Employee Performance At Hotelgrand Stabat Langkat

2025-07-26T06:15:14+00:00

This study aims to analyze the influence of work motivation and job satisfaction on employee performance at Hotel Grand Stabat Langkat. The research method used is associative with a quantitative approach. The sample consists of 32 hotel employees selected using total sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that work motivation has a positive and significant effect on employee performance, as indicated by a t-value of 2.240 and a significance level of 0.033. Job satisfaction also has a positive and significant effect on employee performance, with a t-value of 1.745 and a significance level of 0.041. Simultaneously, both variables have a significant influence on performance with an F-value of 3.525 and a significance level of 0.043. The coefficient of determination (R²) of 0.196 indicates that 19.6% of the variation in employee performance is explained by motivation and job satisfaction, while the remaining 80.4% is influenced by other factors not examined in this study. These findings suggest that effective management of motivation and job satisfaction is essential to enhance employee performance in the hospitality industry.

The Effect Of Communication, Leadership Style, And Organizational Culture On Employee Loyalty At PT Media Antar Nusa

2025-07-26T08:56:41+00:00

Purpose : To determine whether communication, leadership style, and organizational culture influence employee loyalty at PT Media Antar Nusa. Research Methodology : This study employs a quantitative associative approach, utilizing questionnaires for data collection and multiple linear regression analysis for data analysis. Results : The findings reveal that communication, leadership style, and organizational culture each have a positive and significant impact on employee loyalty at PT Media Antar Nusa. Collectively, these factors also demonstrate a significant positive influence on employee loyalty. Contribution : This research offers practical implications for PT Media Antar Nusa to enhance employee loyalty through improved communication, participatory leadership, and aligning organizational culture with company values, reducing turnover. For researchers, it provides opportunities to apply management and organizational psychology theories while identifying gaps in prior studies. For future research, it opens avenues for exploration in other sectors or with additional variables, such as cultural alignment with workplace practices.

Analysis of Organizational Culture, Leadership Style, and Workload on the Performance of ASN Employees at the Dinas Perhubungan SUMUT

2025-07-26T08:57:47+00:00

This study aims to find the influence of organizational culture, leadership style, and workload on the performance of ASN employees at the North Sumatra Transportation Agency. The population in this study were all ASN employees at the North Sumatra Transportation Agency totaling 146 respondents. The number of samples taken was 59 people. The determination of the number of samples used in this study was determined using the Slovin formula because the population was more than 100. This study was conducted from 2025. Data collection was carried out using a questionnaire to produce primary-quantitative data which was then processed with SPSS version 25 with the multiple linear regression method. The results of the study showed that organizational culture, leadership style, and workload simultaneously had a positive and significant effect on ASN performance. Partially, these three variables also have a positive contribution to improving employee performance. A strong and adaptive organizational culture, a communicative and participatory leadership style, and a proportional division of workload have proven to be important factors in driving optimal ASN performance. The results of the determination coefficient test of 91.8% of ASN employee performance can be explained and obtained from the variables of organizational culture, leadership style and workload, while the remaining 8.2% is influenced by other factors.