Adisty A, Ritonga H, Ario F. The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products. JFM [Internet]. 8May2026 [cited 13May2026];6(2):697-08. Available from: https://jurnal.unived.ac.id/index.php/fokusman/article/view/11090