Apriana, Y., I. Anggriani, and A. Sudarsono. “Factors Influencing The Decision To Purchase An OPPO Mobile Phone At The Semaku Ponsel Manna Counter In South Bengkulu”. Jurnal Fokus Manajemen, Vol. 6, no. 2, May 2026, pp. 549-56, doi:10.37676/jfm.v6i2.11134.