Indriani, Shepia, Nurzam Nurzam, and Kamelia Astuty. 2025. “The Influence Of Hedonism Lifestyle, Product Quality And Price On The Iphone Smartphone Purchase Decision Of Students Of Dehasen University Bengkulu”. Jurnal Fokus Manajemen 5 (4), 721-28. https://doi.org/10.37676/jfm.v5i4.9493.