Anisa, A., Harahap, R. and Aulia, A. 2026. Analysis Of E-Commerce And Product Innovation In Improving The Financial Performance Of Msmes In Binjai City 2025. Jurnal Fokus Manajemen. 6, 1 (Feb. 2026), 137-144. DOI:https://doi.org/10.37676/jfm.v6i1.10437.