Safira S, Sukresna IM. The Influence Of Market Orientation And Product Innovation On Marketing Performance Through Competitive Advantage In Tiktok Shop Content Creators. EKOMBIS [Internet]. 10Oct.2024 [cited 8Nov.2024];12(4):3453–3466. Available from: https://jurnal.unived.ac.id/index.php/er/article/view/5751