Ilmayasinta N, Novitasari N, Sari A. The Development of “Batik Sendang” and Integrated Marketing Communication Strategy using a Mathematical Model Approach. EKOMBIS [Internet]. 16Jan.2024 [cited 22Jul.2024];12(1):1203 –1212. Available from: https://jurnal.unived.ac.id/index.php/er/article/view/5252