Zanzabila, Atik, Kurniawati Kurniawati, and Renny Risqiani. “The Influence of Parasocial Relationship, Promotion, and Perceived Usefulness on Customer Loyalty in TikTok Livestream”. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 14, no. 3 (July 15, 2026): 3411-3428. Accessed July 23, 2026. https://jurnal.unived.ac.id/index.php/er/article/view/10755.