Sriyanto, A., P. Purwanto, and Z. Muttaqin. “The Effectiveness Of Social Media Marketing Activity (SMMA) In Higher Education (A Consumer Decision Model/CDM Approach)”. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, Vol. 13, no. 2, Apr. 2025, pp. 1603–1618, doi:10.37676/ekombis.v13i2.7497.