Permana, T. and Setyaning, A. N. (2026) “Hot Wheels And Tiktok Live Strategy: When Interactions Drive Unplanned Purchases”, EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 14(2), pp. 2503-2510. doi: 10.37676/ekombis.v14i2.9295.