Ayu, H. and Nurhadi, N. (2024) “The Influence Of Advertisement Appeal, Product Quality, And Brand Equity On Head & Shoulders Shampoo Purchase Decision In Surabaya”, EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 12(3), pp. 2787–2794. doi: 10.37676/ekombis.v12i3.5831.