Aprilia, I. and Ambarwati, R. (2024) “Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits”, EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 12(2), pp. 1715 -. doi: 10.37676/ekombis.v12i2.5309.