Wati, D. and Setiawan, M. (2026) “The Role Of Influencer Marketing, Electronic Word Of Mouth (E-WOM), And Fear Of Missing Out (FOMO) As Influencers Of Generation Z’s Purchasing Decisions On SKIN1004 In Shopee E-Commerce”, EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 14(3), pp. 2755-2766. doi: 10.37676/ekombis.v14i3.12090.