Priyandarini, J. and Efrata, T. (2026) “The Effect of Interactivity and Visual Appeal on Impulse Buying of Fashion Products in TikTok Live Streaming: The Mediating Role of Perceived Usefulness and Perceived Enjoyment”, EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 14(3), pp. 2729-2742. doi: 10.37676/ekombis.v14i3.10585.