ARLINA, A.; WIJAYA, E.; NURZAM, N. The Effect of Product Diversity, Brand and Price on Consumer Purchasing Decisions at PT. Indomarco Adi Prima Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, v. 11, n. 2, p. 1631–1638, 31 jul. 2023.