SUHARYANTO, S.; LATIF, N.; NOERCHOIDAH, N. UGC Storytelling, Platform Interactivity, And Generative AI: Examining Dual Pathways To Purchase Intention In Digital Marketing. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, v. 14, n. 4, p. 4735-4754, 10 out. 2026.