Permana, T. and Setyaning, A.N. 2026. Hot Wheels And Tiktok Live Strategy: When Interactions Drive Unplanned Purchases. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis. 14, 2 (Apr. 2026), 2503-2510. DOI:https://doi.org/10.37676/ekombis.v14i2.9295.