Auberta, N., Hidayah, A., Widyaningtyas, D. and Zamakhsyari, L. 2026. The Influence Of Location, Product Variety, And Service Quality On Consumer Purchasing Decisions At Em Store Purbalingga. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis. 14, 1 (Jan. 2026), 277–290. DOI:https://doi.org/10.37676/ekombis.v14i1.8662.