Suharyanto, S., Latif, N. and Noerchoidah, N. 2026. UGC Storytelling, Platform Interactivity, And Generative AI: Examining Dual Pathways To Purchase Intention In Digital Marketing. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis. 14, 4 (Oct. 2026), 4735-4754. DOI:https://doi.org/10.37676/ekombis.v14i4.10652.