The Effect Of Need For Uniqueness And Bandwagon Effect On Purchase Intentions Through The Hedonic Function Of Attitude As An Intervening Variable In Purchasing An Iphone 15 Promax Smartphone(Study On Generation Z Pontianak) - Astuti, Rindi; Heriyadi, Heriyadi; Juniwati, Juniwati; Ramadania, Ramadania (EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 2025)